Southland Casino in West Memphis Unveils New Casino Floor

Southland Casino Racing Outside View
Construction continues at the Southland Casino in West Memphis, Arkansas and last Friday, the company’s top management held a tour of the casino’s brand new red carpeted gaming floor which is expected to bring more patrons.

The upgraded casino is expected to be completed by April after the expansion was delayed by the onset of the COVID-19 pandemic in 2020.

Increasing the Casino’s Gaming Floor

The $300 million expansion will increase the casino’s existing gaming floor to 113,000 square feet or more than two football fields. It will also expand the gaming center’s totals to 2,400 slot machines, more table games, six brand new restaurants, and four bars.

Aside from th new casino amenities, Southland’s expansion also includes a 300-room hotel stretching skyward at the Southland Complex. The 20-story hotel will have a total of 80 suites including presidential suites. Also under construction is a multi-level parking building that can accommodate 1,250 vehicles.

This marks the third upgrade for the casino. In 2012, Southland added a new bar that cost $11 million. Two years later, it opened more rooms for slot machines and launched the Sammy Hagar’s Red Rocker Bar and Grill in a $39 million expansion.

More Jobs for West Memphis

With the expansion comes more jobs for West Memphis. As Mayor Marco Mclendon said last month in an interview with FOX 13, “they grow, we grow” as he estimated more than 400 new hires for new positions that will be created as a result of the casino’s expansion.

To fill those new positions, Southland has held a pair of hiring events- one at the FedEx Forum at Beale St. last January 26th and another at the Southland Kennel Club last February 2nd. Weekly job fairs are currently being held through March 9th while a job fair party on March 5th.

Aside from the jobs it will create, Mclendon says that every dollar spent in the renovation will generate welcomed tax dollars for the City of West Memphis. Southland Casino is upping the ante on its hiring by offering $2,000 hiring bonuses and a rate of $15/hour.