Soaring Eagle Casino & Resort in Mt. Pleasant, Michigan will launch its own sportsbook on the day of the NCAA Men’s basketball tournament championship game.
Dubbed as the Ascend Sportsbook, Michigan’s latest sports betting shop will open its doors to the public on April 4th. The launch will begin at 4 p.m. with remarks from the Saginaw Chippewa Indian Tribe and Soaring Eagle executives.
Said Kristina Griffus, Director of iGaming and sports betting operations of Soaring Eagle:
“Ascend Sportsbook is the perfect spot. It’s a great place to watch a game and it really has all the elements that make for a great sportsbook. It’s an energetic game-day atmosphere, has plenty of TV’s, and you can’t beat the food and drinks.”
Grand Launch and Celebration
To celebrate its grand opening, Soaring Eagle will have some very special guests on hand. Among those joining the festivities will be Morris Peterson, Mateen Cleaves and other members of the 2000 NCAA Men’s Basketball champions Michigan State University Spartans.
A live DJ will be on hand to preside the entertainment side of things. Meanwhile, drink specials will include $1.75 for Coors Light drafts and $2 for Coors Light bottles. Ascend will also be offering a 50% coupon for an appetizer if you make a 3+leg parlay bet at the sports betting window.
Push into iGaming and Sports Betting
The sportsbook is part of Soaring Eagle’s statewide push into iGaming and sports betting. Last November, the Saginaw Chippewa Indian Tribe announced that it would be partnering with Kambi Group Plc to bring sports betting to the Soaring Eagle Casino & Resort. A mobile platform is also expected to be launched later this spring. The online games will include slots and table games.
Unlike the other casinos in the state which partnered with national sports betting companies Soaring Eagle chose to go without a brand partner. Eight of the other 12 casinos who have entered into sports betting have elected to partner with national brands like Golden Nugget and Draft Kings. Only FireKeepers, Four Winds, Gun Lake, and Soaring Eagle have self-branded sportsbooks.