A new partnership between Caesars Entertainment and Gamblit Gaming will see a massive introduction of skill-based gaming products in Nevada as well as across the US.
Skill gaming seems to be the wave of the future for gaming operators across the United States, especially in Nevada. The new generation of gamers are more inclined to try games when they have an element of skill or are associated with technology as it is more engaging to the player than the standard casino game. Because of the new direction of technology, many operators are partnering with software companies to create content that is based on skill. The most recent instance of this happening involves Caesars Entertainment Corp and Gamblit Gaming.
With the new partnership between the two companies, properties owned by Caesars will begin to integrate the new skill-based gaming technology. The first casino to offer the new gaming is Planet Hollywood in Las Vegas. Yesterday, it was announced that the initial field trial phase had begun and the introduction of the ‘first skill-based gaming experience to the Las Vegas market’ had arrived.
The trial includes the launch of ModelG machines with three being placed in the Planet Hollywood casino. The machine is a table gaming offering that includes an element of skill with two new games; Gamblit Poker and Cannonbeard’s Treasure. More games will be launched in the future as approvals are granted and the games gain hold in the market.
The deal between the two companies was first signed in September of 2016 to be able to take advantage of legislation that passed in May of 2015 by state legislators in regards to arcade-style slot gaming. With the new technology, there will be a 30 day field trial that has to take place before the final regulatory approval will be given by regulators.
If everything goes according to plan in regards to the trial period, then Caesars will be installing the games created by Gamblit in other venues in Nevada. The company also has plans to launch in California via Harrah’s Resort Southern California. The goal for Caesars is to have 200 skill-based machines installed in properties owned by the company across the United States. Mark Frissora is the CEO of Caesars who stated that the trial at the Planet Hollywood venue is an important step for the company to be able to modernize the gaming experience for customers.
To be able to continue to update and modernize gaming within the company, Caesars has also announced the hiring of Christian Stuart as the VP of Gaming and Interactive Entertainment, a new position within the company. Stuart will be in charge of overseeing the gaming activity of 47 casinos owned by Caesars as well as developing innovative and exciting offerings for the future of gaming.
Skill games were launched by Caesars in Atlantic City last year but via a different gaming developer, GameCo. Just recently, it was reported that of the players who take part in the skill-based games, over half are individuals who are under the age of 40. It seems that millennials are taking to the gaming floor to enjoy the skill based games.
It is interesting to note the difference in technology and gaming offerings when compared to just ten years ago. Players look for more excitement today and bells and whistles in their casinos games as technology is ever changing and evolving. It seems that most likely ten years from now, players will have even more unique gaming options to choose from when visiting their favorite casino.