Scientific Games has earned a new contract in Maryland to provide services for the lottery.
In the United States, as well as other countries around the world, it is important for gaming providers to have solid partnerships with companies in the gaming industry. To be successful, online casino and poker operators, lottery operators and land base gaming venues must work with providers of software and gaming technology that know what they are doing and provide the best options for their customers. The Maryland Lottery and Gaming Control Agency recently announced they have decided to work with Scientific Games by signing a new deal with the gaming services company.
New Eight Year Contract
Scientific Games has signed a new eight year contract with the Maryland Lottery and Gaming Control agency that will last for eight years. The new contract will see Scientific Games providing systems technology and services to the company for the extended time frame. An open-architecture central monitoring and control system will be used by Scientific Games for the Maryland Lottery in order to offer a nice selection of advanced and new retailer systems for lottery ticket sales.
The contract will see Scientific Games offering a telecommunications network that will support the Lottery along with its network of 4,500 retailers. A large portfolio of draw and monitor games will be included with the company providing deliver systems software and operational support as well.
Gordon Medenica is the Maryland Lottery and Gaming Director who stated that of the three companies to submit bids for lottery gaming, they felt that Scientific Games was the best representation of value to the state. With Scientific Games technology, marketing expertise and retail maximization practices, the lottery feels they will be able to drive sales growth.
Scientific Games’ Senior Vice President, Global Lottery Systems, Pat McHugh, also commented on the new partnership by stating that the company is pleased to be working with the Maryland Lottery and that the company has received the highest evaluation based on their industry-leading games, products, service excellence, technology and their ability to generate the most revenue for the state. Scientific Games is appreciative of the diligent work by the lottery of Maryland and look forward to helping to maximize revenue as well as provide a return for the state.
Specifics of the New Contract
With the new contract, Scientific Games will provide a portfolio of draw and monitor games to retailers including their new offering titled Ractrax. This game currently does quite well in retail sales with over $170 million earned per year for the state lottery. This is the highest selling monitor game for the state, just behind the game of keno. The lottery will also be provided with systems operation, software, maintenance, marketing services and instant games support via Scientific Games.
The new contract between the state and Scientific Games will go into effect on May 2018 and has the ability to be extended by the Maryland Lottery for another four years if they so choose. The Director of the lottery stated that they look forward to a successful relationship with Scientific Games and are eager to transition to the new system as quickly as possible in the hopes of benefiting players, retailers, and the state beneficiaries with increased sales and revenue.
Scientific Games is quite well-known for their gaming offerings, especially the instant games and marketing services. The My Lottery Rewards player loyalty program is considered groundbreaking and a top option for many operators.
As far as the Maryland Lottery is concerned, it was created in 1973 and has contributed as much as $14.4 billion in revenues to the state with over $22 billion in prizes having been distributed to players in that time frame.