The San Manuel Band of Mission Indians announced on Friday that they are rebranding the San Manuel Casino as the Yaamava’s Resort & Casino.
The move allows the tribe to pursue additional growth opportunities and serve the community under the San Manuel Enterprise.
In a statement, San Manuel Band of Mission Indians Chairman Ken Ramirez said:
“Today marks a new chapter of rebirth and boundless potential, so we have given our property a new name—Yaamava’—the Serrano word for ‘spring. We are immensely grateful to our Tribal citizens, the thousands of San Manuel team members, and millions of valued guests over the years, all of whom helped make this moment possible.”
New Visual Identity
The rebrand includes the creation of a new visual identity and logo. The Yaamava’ logo is inspired by the ancestral lands of the Serrano people. It takes the form of yucca plant frond woven in basket pattern. The logo symbolizes an important part of the history of San Manuel in the region, and pays homage to its heritage and culture.
Renaming the property was discussed as early as three years ago when they broke ground on the new hotel and resort. With the tribe expected to close on the Palms Casino Resort in Las Vegas at the end of this year, the rebranding allows the tribe to lend the name San Manuel name to other business ventures.
Started as a Bingo Hall
The San Manuel Casino spent its first 35 years of existence as a Bingo Hall. In 2018, it broke ground on a $760M expansion. The first of the three-phase project was unveiled this summer with the opening of three new bars, two floors of expanded gaming with more than 1,600 slot machines added, a high-limit gaming room, and three retail shops.
In December, the casino is expected to open a brand new 17-floor hotel with 432 guest rooms and 127 suites. The hotel will have a pool deck and added dining options. The casino is currently working to fill in an estimated 2,500 jobs by the end of 2021 to man the expansion. Next year, a 2,800-seat entertainment venue is being targeted for opening.