Sam Hagar Helps Ring in the STRAT’s Official Relaunch

Ground View of the STRAT Hotel Looking UpFormer Van Halen frontman, Sam Hagar, will be in town on Wednesday, Jan. 22, to help celebrate the official relaunch of The STRAT. Fans expect to see rock star Rick Springfield along with Hagar, as well as Governor Steve Sisolak and Golden Entertainment executives (the property’s owners) to perform and speak during the official relaunch.

The new branding for the property was first unveiled last year to go with millions of dollars in renovations that would be spread out over three years.

If you’re lucky, Haggar could serve you a drink throughout the night, since he’ll be doing some bartending for the event.

Hagar will toast the STRAT and a new spirits partnership with Golden Entertainment, which will include the introduction of signature cocktails made with his premium spirits, Santo Tequila Blanco, Santo Mezquila and Sammy’s Beach Bar Rum, at REMIX Lounge, where he will be behind the bar from 5:30-6:30 p.m.

The “relaunch party” is scheduled to start at 5:30 PM.

Previous Changes Made to the Property

Golden Entertainment was tasked with rebranding the then 23-year-old iconic resort, formerly known as the Stratosphere, in 2018, with a hefty budget of $140 million.

Renovations completed since the summer of 2018 included a new baccarat pit, a remodel of more than 300 rooms, a new menu and remodel of the Top of the World restaurant and the addition of new restaurants Strat Café & Wok and 108 Eats.

Throughout the year 2019, major additions, renovations, and upgrades were made. This includes the BLVD & Main Taphouse and the View Lounge on the casino floor. There’s also the fully-remodeled sportsbook operated by William Hill.

The observation decks on floors 108 and 109 were also remodeled and the STRAT became the first of Golden’s properties to introduce True Rewards. True Rewards is a comprehensive gaming rewards program. It will eventually be available at more than 130 locations, including PT’s brand taverns, grocery stores like Smith’s and Albertson’s, and even a few casinos.

Renovations Near Completion

A full remodel of the entire 80,000-square-foot casino is now completed. There are over 750 slot machines and 44 tables. There’s even a new baccarat pit for those who prefer the beginner-friendly game. Designed to improve sight lines and the flow of traffic to enhance the overall guest experience, the casino has been completely transformed.

According to inside sources, the color new color scheme is inspired by the sky, stars, the sun, and the moon. The decor and the floor are covered in rich shades of amber and blue. Other new features include directional signage, a full redesign of the hotel’s registration area, and even a video wall behind the box office.

The exciting new Remix Lounge bar (where the “reinvention party” will take place) has also been added and is positioned conveniently on the main casino floor, which includes counter-top slots and comfortable lounging.

Additional renovations were made to 574 rooms of the STRAT’s 2,427 rooms, as part of its new Elevate series. The new rooms showcase contemporary design. The rooms are outfitted for modern technological needs, including a 55-inch television with accessible HDMI ports, a custom entertainment console and complimentary Wi-Fi; as well as with new beds and other furnishings.

The exterior has been renovated to deliver a striking new arrival for guests through new landscape architecture at the main entrance and surrounding the property; new exterior signage on the tower and at the porte cochere, where new LED is customized for holidays and special events; and a new LED screen showcasing vibrant video content.

According to company representatives, the renovations are designed to help the property stay competitive, consider the fact that it’s at the north end of the Strip.

The STRAT is also expected to launch their entirely new website with a new URl to go along with the rebrand:

What Guests Are Saying About the New ‘STRAT’

“The newly remodeled hotel looks wonderful. Staff were prompt on taking care of minor issues with our room and provided excellent customer service. The room was clean and bed was comfortable. We are glad the hotel is away from the heavy traffic of the main strip. Definitely would stay here again!” – C L, Google Reviews

“The Strat is one of my favorite places in Las Vegas. We have had such a good lunch in the cafe on the top of the tower. There was an amazing view of the city! They don’t charge nothing for entry but the minimum spending is $30 per person. We took awesome pictures and really enjoyed the views and food as well. Highly recommend to everyone in Vegas!” – Martin Švec, Google Reviews

“Great staff they treat you like family. Many new renovations are going on there. I have been going there for about 5 year’s and love it. They also have a couple of great restaurants there and you won’t be disappointed they are excellent.” – Bruce Pankers, Google Reviews