Rules for Gambling Ads on Google Are Loosening

For many years, Google closed off almost all advertisements related to the US gambling industry. Thanks to the legalization of sports betting around the country, this is beginning to change. Gambling ads on Google are now being allowed in some states.Google Logo

It’s a great time to be a gambler in the United States. Today, we’re going to look at which states have sports betting operations up and running. We’ll also talk about Google’s new rules on gambling advertisements. Let’s get started!

Sports Betting Continues to Grow Around the US

Sports betting is growing more popular throughout the country. This wasn’t always the case, though. For a time, only Nevada was legally allowed to offer sports gambling options. Finally, in May of 2018, this all changed. The US Supreme Court officially decided to strike down PASPA.

Doing so gave every state the ability to set laws on the sports betting industry. Almost immediately, states began presenting legislation to legalize and regulate their sports betting markets. New Jersey was the first to do so. Today, NJ’s sports betting market is bigger and more profitable than Las Vegas’.

19 states have now legalized sports gambling. 13 of these states have sportsbooks up and running. The other six are currently working to launch their sports gambling platforms. In time, it’s likely that almost every state in the country will have legalized sports betting.

The world’s biggest search engine hasn’t always embraced the gambling industry. For a long time, Google banned almost all advertisements related to sports betting. Now that states have legalized this form of wagering, however, these rules are beginning to change.

Gambling ads on Google are finally being allowed in the US. It’s a huge development for both gamblers and gambling operators in the country.

Gambling Ads on Google Are Finally Being Allowed

To keep up with the rapidly expanding US sports betting market, Google has just announced that it’s changing its gambling and games policy. According to company officials, sports betting ads will be allowed in states where sports gambling is legal and regulated. As of now, this means that gambling ads on Google will be allowed in Nevada, New Jersey, West Virginia, Indiana, Iowa, Montana, Pennsylvania, and Rhode Island.

Licensed sports betting operators in these states will now be allowed to engage in promotional activities through Google Ads, Google Display Network, Youtube, and more. They will, however, need to ensure that they do not target underage individuals with these ads.

Betting companies will not be able to advertise any other forms of gambling other than sports betting. Google’s official new policy can be seen below.

“Advertisers must provide a copy of their state-issued license in their application to be eligible for the beta,” according to Google policy. “Participants of the beta must not target users outside the state of New Jersey or users who are under 21. Participants must only promote online sports betting, and no other forms of online gambling including, but not limited to, online casino games and daily fantasy sports.”

The ability to advertise on Google is huge for sports betting companies in these states. It will likely help to bring in a significant amount of new gamblers.

Google Also Expands Ad Rules to New Countries

The US isn’t the only country to experience a change in the rules for gambling ads in Google. This week, Google announced that gambling advertising laws were also changing in Colombia, Kenya, and Nigeria. Only licensed companies are allowed to advertise through the search engine, as well.

Of course, this may not have much of an impact in Kenya. The government here has been fiercely cracking down on the country’s gambling industry. The entire sports betting market is shut down here and may never recover.

It’s still great to see Google finally embrace the gambling industry. The ability for companies to advertise online in the US will help this market grow tremendously.

Gambling ads on Google may start appearing all over the US. More states are likely to legalize this form of wagering over the next few months.

Stay tuned for more US gambling news over the next few months!