The COVID-19 pandemic and ensuing lockdown have had far-reaching effects on all aspects of the nation’s economy. Now, a year and a half removed from the initial shutdowns of March 2020, many sectors are beginning to return to relative normalcy.
Rivers Casino and Resort in Schenectady, NY has been one such company that has found renewed success as the pandemic, hopefully, nears its end. Originally opened in 2017, Rivers Casino was forced to shut down in March of 2020 due to the coronavirus pandemic. Since then, the casino and resort have worked slowly to reopen as restrictions have been lifted.
While the company has not discussed its specific strategies for reopening or its revenue, the casino and resort have slowly reopened as allowed by changing Covid restrictions. It is reasonable to assume that as more parts of the Rivers Casino and Resort opened, and as more people have been able to participate, the company has slowly built back up its profits to exceed pre-pandemic levels.
In August of 2021, the casino reopened its poker room for the first time in 17 months, And, as of October 22, Rivers Casino has officially returned to operating 24/7. While it may look different, and some parts of the resort and casino are still working their way back to operating fully, officials are hopeful that the recent success can be sustained long-term.
Rivers Casino has reasons to be optimistic, as the industry as a whole has seen a resurgence as of late. In fact, according to recent numbers released by the American Gaming Association (AGA), the casino industry as a whole has had back-to-back record-breaking quarters and raked in over $13 billion in the 3rd quarter alone.
In some casinos, such as the Rivers casino, the recent success has been so great that they have even needed to hire extra employees to meet the increase in demand.
One of the driving forces behind this resurgence has been attributed to the increase in demand caused by the pandemic shutdown itself. Simply put, more people are wanting to take advantage of the casino now that it has reopened. However, more optimistic spectators believe that the growth can be sustained.
Bill Miller, President and CEO of the AGA, said in a statement that he is
confident that the return of meetings, conventions and international travel will further accelerate gaming’s recovery in 2022.
In addition to the positive trends of the industry, Rivers Casino and Resort Schenectady have also made changes to help them maintain their recent growth. One change involved adjusting the layout of the casino floor and reducing the number of electronic table games and slot machines by 6%. These reductions, as well as proposed reductions in the future, are designed to allow Rivers casino to be more flexible in the future.
Rivers Casino also has plans to continue to grow Rivers Sportsbook, which launched in 2019. According to General Manager Rick Richard, Rivers casino is hopeful that the success of the mobile component of the sportsbook will increase interest in the in-person options offered at the resort. The mobile component has not launched yet, but it is one of the 8 approved mobile gambling platforms set to launch in the near future.
Other proactive changes include increasing means of revenue that are not from gambling. For instance, Rivers Casino has strived to create a well-rounded experience for players at their casino. This includes access to food and drink, events, and all the other trappings you would expect from a top-tier resort.