Fast growing sportsbook PointsBet announced on Thursday that is has become a sports betting partner of the NBA’s Detroit Pistons team.
PointBet was one of the 15 gambling operators to receiver a provisional license to launch legal Michigan online sports betting ahead of the state opening its legal internet sports wagering market.
Said PointsBet USA CEO Johnny Aitken:
“PointsBet is thrilled to partner with the Pistons, aligning with a first-class organisation supported by particularly passionate fans. We’re proud to increase our investment in the Detroit and greater Michigan sports community after joining forces with the Detroit Tigers last July. Michigan is a fantastic sports state, and we look forward to the opportunity to soon serve Michigan sports bettors on a personalised platform with unrivalled speed and ease of use, now alongside both the Pistons and brand ambassador Rip Hamilton – a storied champion at both the collegiate and professional levels who’s work ethic and spirited style embodies the PointsBet philosophy.”
Rip Hamilton as Brand Ambassador
Three-time NBA All-Star and member of the Pistons’ 2004 championship team Richard “Rip” Hamilton has been named as PointsBet brand ambassador. Hamilton, who led the Pistons to six straight appearances in the NBA Conference Finals and back to back trips to the NBA Finals, will also be the face of the gambling company’s Michigan-based sports betting products as it prepares for the expected launch of Michigan legal sports betting.
According to PointsBet, they will leverage Hamilton’s knowledge of basketball and his familiarity with the Detroit sports atmosphere and align his insights with the company’s product offerings. His addition to the team will complement PointBet’s aim to provide the highest quality and most comprehensive sports betting experiences to its customers.
With the partnership, PointsBet will have the rights to in-game, broadcast-visible signage opportunities. PointsBet branding will also be displayed at the team’s website Pistons.com as well as in its mobile app, and the team’s social media channels. The deal also gives PointsBet the full usage of Detroit Pistons IP, marks, and logos plus sponsorship opportunities
Michigan legal sports betting is expected to be launched later this month. However, PointsBet is expected to release soon its market-leading sports betting app for sports bettors within Michigan.Those who are interested can participate in the company’s free-to-play challenge, the PointsBet Pick 6, which is a contest-style game that allows sports fans in the country to experience PointBet’s top of the line service and technology while having the opportunity to win $25,000 per week.