PointsBet Inks Online Casino Deal in New Jersey

Australian-based online bookmaker PointsBet has been busy solidifying its presence in the United States this week.

PointsBet Logo

After becoming an official gaming partner of the NBA’s Indiana Pacers franchise, PointsBet inked a multi-year partnership with Twin River Management Group on Thursday to serve as an iGaming skin in the state of New Jersey.

Primary Skin Agreement

The 10-year “primary skin” agreement with Twin River will see PointsBet provide iGaming and online casino services in New Jersey via its mobile app and website. The deal, however, is contingent on Twin River completing its purchase of Bally’s Atlantic City and PointsBet obtaining the necessary state approvals and licenses.

“PointsBet is thrilled to partner with Twin River to offer its flagship online casino product in New Jersey as a complement to its critically acclaimed sportsbook,” noted Manjit Gombra Singh, the firm’s President of Product & Technology. “PointsBet continues to innovate and iterate upon its proprietary technology profile and this agreement is yet another signal that PointsBet remains focused on providing a modern gaming experience for modern times.”

Under the contract, PointsBet will pay Twin Rivers a percentage of the net revenue from iGaming and casino operations in the state. PointsBet will also shoulder all the licensing and regulatory costs during the decade-long partnership. Prior to the deal, PointsBet already had a presence in the state of New Jersey with its sportsbook app, serving as a skin for the Monmouth Park Racetrack in the Meadowlands.

PointsBet is still in the process of developing its online casino products. The company is currently in advanced discussions with numerous live dealer table games and online slot providers. The New Jersey launch is expected to take place in the first half of 2021, or after the debut of its online casino product in Michigan later this year.

Pacers’ Gaming Partner

One day earlier, PointsBet announced that it had signed a multi-year pact to become an official sports gaming partner of the NBA team Indiana Pacers.

The Pacers’ deal will put the PointsBet logo in the “apron” of the Bankers Life Fieldhouse. The “apron” is the out-of-bounds part of the court between the baseline and the team bench. PointsBet is the first sports betting company to get its logo displayed on that part of the stadium. Earlier this year, PointsBet also announced a deal to become an official sports betting operator of the NBA.

The PointsBet logo will also appear throughout the Pacers’ home court, including in phone charging stations and along the scorer’s table. The Pacers are also eyeing to showcase the Aussie sportsbook on their digital platforms as well.