Online casino brand PlayStar has secured market access to Pennsylvania through a multi-year partnership with Caesars Entertainment.
Its launch in Pennsylvania, targeted for Q2 of next year, will double its reachable market in terms of population and gaming revenue.
Per Adam Noble, co-founder and Chief Business Development Officer at PlayStar Casino in a statement:
“We are thrilled to have secured market access in Pennsylvania through this multi-year deal with Caesars, allowing us to double our addressable market. This is the second market access deal we have secured after announcing our entry into New Jersey earlier in the year and will continue to seek such partnerships as we expand the PlayStar Casino brand. We are looking forward to working through the regulatory process with the Pennsylvanian Gaming Control Board (PGCB) and all going we’ll look forward to launching to players in Pennsylvania in the first half of next year.”
Powered by the GiG Platform
PlayStar will be powered by the GiG platform after announcing a long-term partnership with the Gaming Innovation Group last February. Under the agreement, GiG will supply its iGaming platform technologies to PlayStar as was seen during the latter’s entry into New Jersey earlier this year.
The addition of Pennsylvania as its second market will allow PlayStar to use the spill over effects of its marketing and brand awareness campaign in the Garden State to help its local campaigns in the new market.
2nd Largest Gaming Market
Pennsylvania is the 2nd largest gaming market in the United States with the Keystone State reporting a third consecutive record breaking month the last time out. Gross gaming revenue across all legal channels totaled $413,182,161 for the month of May, eclipsing the previous record of $403M set by April 2021.
Despite its current performance, industry experts believe that the Pennsylvania gaming market is far from reaching its full potential. With its personalized and exemplary customer service strategy, PlayStar hopes to get a god share of the pie in that emerging Pennsylvania market.