Tuesday saw another professional sports team in the U.S. sign a deal with a gambling company as the Philadelphia Eagles signed a multi-year sponsorship agreement with FOX Bet. The deal was announced on Tuesday via the Eagles website.
Said Fox Bet CMO Andrew Schneider:
“FOX Bet enhances the fan experience in a big way, and this is a fanbase that knows and appreciates big things. They’re passionate, tough and willing to do whatever it takes to win. To connect our offering to this one-of-a-kind fanbase is a game-changer. Eagles fans are going to love this, and we’re honored to have this association with a team that is primed for a successful 2020 season.”
The sponsorship agreement involves broadcast, digital, and social media advertising on all team channels, custom promotions, and a strong branding presence during Eagles’ games. The deal also includes messaging on the stadium’s LED and end zone boards. FOX Bet signages will also be placed on the concourse levels
FOX Bet will also serve as the presenting sponsor of Eagles Edge, which is a new program that airs on the team’s digital channels after each of their games. Filmed on game days when the Eagles are playing at Lincoln Financial Field, this series will be broadcast via the Eagles Official YouTube Channel, Eagles Official Mobile App, PhiladelphiaEagles.com, Eagles social media channels, and the team’s other digital channels.
Premium Lounge and Interactive Studio
The Eagles also revealed that it includes the construction of a FOX Bet-branded premium lounge and interactive studio at Lincoln Financial Field. The lounge will feature exclusive content across all platforms and will be presented by Eagles on-air personalities, Eagles Legends, and FOX Bet contributors.
Once fans will be be allowed to watch the games, the lounge will be open to ticketed guests on game day. The 4,000 square-foot studio can accommodate up to 380 persons. Guests will enjoy all-inclusive food and beverage options. They will also be entitled to behind-the-scenes premium access, prime locations to watch player arrivals, and live post-game press conference. Fans can access the studio two and a half hours before kickoff and one hour after post-game.
Betting-related deals in the NFL
The Eagles are the second professional sports team to sign a sponsorship deal with FOX Bet. Last year, the Philadelphia 76ers also entered into a multi-year sponsorship contract with FOX Bet.FOX Bet is a mobile casino that was formed from the partnership between The Stars Group and Fox Sports.
Since the NFL cleared its clubs to sign betting-related deals last spring, some NFL teams have been busy making deals. The Denver Broncos have signed pacts with BetMGM, Betfred, and FanDuel. The Detroit Lions also have a deal with BetMGM. Likewise, the NFL has inked betting partnership contracts with BetCris, 888Holdings, and SkyBet.