Penn National Gaming announced on Monday that it has established an in-house content team called Penn Game Studios which will focus on creating exclusive iCasino content to its customers.
Said Penn Gaming President and CEO Jay Snowden:
“We are incredibly excited to be launching Penn Game Studios, which is another important step in our Company’s evolution into the leading omni-channel provider of retail and interactive gaming, sports betting and entertainment. We will now have the ability to create exclusive content for our audiences, further leverage the Barstool Sports brand and our database of 20 million mychoice customers, and create cross-marketing opportunities with our brick and mortar facilities.”
Buying Two Related Companies
To jumpstart Penn Game Studios, Penn National Gaming has acquired HitPoint, and independent game design and development studio founded in Massachusetts in 2008. Penn National also bought HitPoint’s spun off real money gaming company, LuckyPoint Inc.
HitPoint has created more than 50 games for some of the largest brands in the industry like Microsoft, Disney, Ellen DeGeneres, EA/PopCap, Google and NBC Universal. Meanwhile, LuckyPoint spun off in 2019 to focus on developing real-money games and the operation of a remote gaming server. Aside from traditional online casino games and slots, LuckyPoint also brings a variety of gaming options including the retro-style arcade games and puzzle games.
Subject to Satisfaction of Closing Condition
The acquisition is subject to the satisfaction of customary closing conditions. Upon tst completion, a total of 30 employees from HitPoint and LuckyPoint will be absorbed by Penn Gaming’s wholly owned interactive division called Penn Interaction. The employees comprise designers, engineers, and artists.
Penn National Gaming is the largest and most diversified regional betting footprint. It has a total of 41 properties across 19 states. Those properties have a total of 50,000 gaming machines, 1300 table games, and 8,800 hotel rooms operating in brands such as Hollywood, Ameristar, and L’Auberge.