Pennsylvania Casino Launches Online Casino in New Jersey

by Kyle Miller

Sugar House CasinoAn operator of casino gaming in the state of Pennsylvania has now launched an online casino in New Jersey.

Anyone who is familiar with online casino gaming in the United States knows that New Jersey is one of only two states that offers such gaming. New Jersey has been quite successful in the online gaming industry with online casino gaming taking the top spot when it comes to gaming options. Players love taking part in slots, table games and other options that are provided by the online casinos of the state.

To get started, online casino operators had to partner with a land based gaming venue. The partnership had to be approved by the New Jersey Division of Gaming Enforcement before the online casino could launch and offer real money gaming. The process took some time but now operators are reaping the rewards of their efforts.

A New Casino in the Mix

Due to the regulations in place on how online casinos are launched in New Jersey, it was surprising to learn this week that a Pennsylvania operator is now offering real money gaming in the state. The SugarHouse Casino is a gaming venue located in Pennsylvania that now operates a new online casino in New Jersey at PlaySugarHouse.com. The new casino is under operation via the gaming license obtained by the Golden Nugget of Atlantic City.

With the new casino now fully launched online, the state of New Jersey now has twelve online casinos in operation. This is the first new online casino to launch is over a year, with 240 online casino games including slots and table gaming options like blackjack and roulette. Players will have access to promotions including a new bonus offer worth up to $100 with a 20% match bonus.

The SugarHouse online casino was tested about a week ago and launched this past weekend. Very little fanfare was involved and many did not even know of the casinos existence until reports began to surface on the subject.

Not the First Out of State Online Operator

This is not the first time an out of state casino has provided gaming options for the online gambling industry of New Jersey. The Mohegan Sun, the operator of Resorts in Atlantic City, also provides an online casino in the state, but are based in Connecticut. Pala Casino is also in operation, but are based in San Diego.

Why Start Now?

Many may be wondering why the SugarHouse Casino would even bother to offer online casino gaming options in New Jersey now. The industry is well developed and of course there is money to be made but why now? Industry insiders believe the operator is looking to the future. The state of Pennsylvania is poised to be the next state in the US to offer online gambling options. Legislation has to be passed first and lawmakers seem to be set on doing so. It’s only a matter of time.

So, in launching within the state of New Jersey, SugarHouse gains experience in the industry. The operator will have a foot in the door and be able to work out any kinks as they wait for legislation to pass in their home state. On a side note, SugarHouse also has casinos in New York and Illinois, two additional states that are considering online gaming legislation. The company may be set up to be a top provider if legislation is passed in each state in the future.

For now, we simply watch and wait. It will be interesting to see how well the online casino fares in New Jersey as there are already 11 casinos on top of the new offering. Will the market become too saturated? Or will players take to the new site and enjoy the online gaming offerings, pushing the online casino gaming revenues of the state to new heights?