New Online Social Casino Launched by Mount Airy
Mount Airy Casino of Pennsylvania has launched their very first online social casino titled Play Mount Airy.
In the United States, only three individual states have the ability to offer some form of online casino or poker gambling due to passing legislation that allows the activity. Other states are in the process of passing similar legislation in order to become involved in the online gambling industry. In the meantime, many land based gaming venues are preparing for real money online game play by starting up online social casinos.
An online social casino allows players of the land-based venue to go online and have access to various content, including games as well as rewards and more. With a social casino, the land-based venue can profit via brand awareness and in-app purchases as well as have a platform available if legislation is passed in their state to offer real money online gambling options. The latest casino to create an online social gaming offering is Mount Airy Casino Resort of Pennsylvania.
Play Mount Airy
The Mount Airy Casino Resort of Pennsylvania is a AAA Four-Diamond rated property that is the first of its kind to launch an online casino. The new online gaming option is titled Play Mount Airy and uses a platform created by Greentube Pro. This is the private label social casino solution offered by Greentube.
Greentube created a customized option for players of Mount Airy to be able to enjoy the resort in an online setting. The platform encompasses the brand and reflects the physical attributes of the venue as well as offers ways to enjoy the land-based games online. When players visit the site, they will recognize the virtual rendering of the property with the lobby and main casino recreated online. Popular games from Greentube as well as other providers have been added.
The new online social casino has multiple uses for Mount Airy. Players will be able to access the casino on PC, mobile or tablet devices. The casino provides in-game channels as well as external marketing channels so that the player experience is enhanced via live operations. Mount Airy will be able to benefit from in-house promotions provided by Greentube via their marketing knowledge.
Mount Airy Casino Resort General Manager and Executive Vice President John Culetsu commented on the new social casino by stating that the goal of the casino was to see a social platform created for players to enjoy the Mount Airy experience in their home as well as in their hands. The platform can now be enjoyed by players who visit the casino as well as casino gamers who want to check out what Mount Airy is all about.
Greentube North America President of Market Development, Gabriel Cianchetto, commented on the new offering as well discussing how social casinos are a gateway to attracting new players to visit a casino gaming property. A social casino can also be used to entice players to return to the venue to enjoy even more gaming. Cianchetto stated that with the new social casino, Mount Airy will now have the ability to launch the latest game content as well as marketing technologies.
Research provided by SuperData shows that social casino gamers are more likely to visit a land based venue in the past year and many have visited within the past six months. The option to go online lets gamblers play from home and with the right content in play, the visitors will then want to head to the casino to enjoy land-based gaming options.
It will be interesting to see how well received the social casino is now that players have the ability to visit Mount Airy online!