Summary: Online Gambling numbers are in for the month of July in New Jersey, showing the online casino and poker sites of the state brought in just under $26 million for the month, a new total revenue record.
Online gambling is alive and well in the United States, particularly in the New Jersey region. As one of the first states to offer online casino and poker gaming, New Jersey has done quite well in this sector of their gambling industry. Over the past few months, online gambling operators have continued to hit record highs, with the latest instance being seen in July. Last month, the casino and poker online operators generated a total of $25.9 million, coming in just under the $26 million mark.
A Hot July
The month of July was a hot one for iGaming in the state. New monthly records were set for both online and casino revenues. The total online gaming revenues surpassed the $20 million mark for the 7th month running, and year-over-year revenues were up over 25% from July 2017 when $20.6 million was generated. Online gambling revenue totals since the industry first started come in at a whopping $875 million with the state set to reach the $1 billion mark sometime this year.
In total, the state was able to generate $25.9 million for the month, which is an increase of 14.2% month over month and a year-over-year change of 25.8%. The online casino sector earned the bulk of that amount at $24 million which is a 14.9% increase from last month and a whopping 29.5% uptick from last July. For poker, $1.85 million was earned which is a 5.2% increase from June, but a decrease of 8% from last year.
It is always interesting to look at the totals from an operator perspective. Every month, it seems the Golden Nugget is the one to beat and July is no exception. Last month, the Golden Nugget was able to reach the $9 million mark for the very first time ever, yet another record for the state. The market leader generated a total of $9,328,814 in revenues for the month.
The Golden Nugget is the only operator that has been able to generate more than $5 million a month. Their only competitor is the Borgata who narrowly missed out on reaching that milestone last month. The casino earned $4.93 million in online gaming revenues, continuing to secure that second place spot. Ocean Resort Casino was in on the online gaming action in July, generating $250,000 since launching on the 10th. Hard Rock AC was also new for the month, generating a little more with $330,000 in revenues.
Caesars is doing well when considering online poker, as the brand has seen their WSOP/888 poker network move into the top spot in the market after an expansion in May. The multi-state poker options are doing well for the brand as they were able to secure $728,000 in online poker revenues in July.
Despite the record setting month, some operators did see a decline in earnings. The Tropicana was the only operator that managed to see a decline in year-over-year as well as month-over-month totals. Despite this fact, the brand still earned $3.35 million in July, which helps them stay in competition with other operators.
The Borgata unfortunately saw aa big dip in online poker revenues, dropping over 27% year-over-year. However, the monthly revenue was up 20%, a positive for the brand. Resorts AC took the 3rd spot in overall revenues in the state, having brought in $3.9 million. The casino saw both online casino numbers increasing in the monthly and yearly categories.