Atlantic City casinos know that sometimes, business just doesn’t come in. One of the newer casinos here, Ocean City, knows that more than others. Ocean Casino Atlantic City is hoping that with a new owner and major investments, it can turn things around.
That’s a big goal, but one that’s certainly attainable. Fortunately, this hotel-casino has some major backing. Today, we’re looking at what Ocean Casino is doing to turn things around.
Ocean Casino Atlantic City Has Rocky First Year
Atlantic City is experiencing a wave of new hotels and casinos. Back in May of 2018, the US Supreme Court ruled PASPA unconstitutional. This allowed New Jersey to finally legalize sports betting.
With sports betting legal, Atlantic City found new life. More people began visiting the casinos here, and more casinos began to open. One of these casinos is the Ocean Casino.
Unfortunately, not all of these gaming establishments have found success. Over the 11 months of operating, Ocean Casino has struggled to generate revenue. It holds just 0.8% of the Atlantic City casino gambling revenue.
This hotel-casino is now under new management. It just so happens that the new owners are some of the most powerful individuals in the gaming industry. Is Ocean Casino Atlantic City bracing for a major comeback?
Big Changes Coming to Ocean City
Luxor Capital has officially taken the reigns. Most analysts feel this is a tremendous move. In the past, Ocean City simply focused on the wrong things.
Bruce Deifik, former owner of this hotel-casino proudly went with a resort-first mindset. He worked hard to attract visitors to hotel amenities. Unfortunately, he overlooked the importance of casino operations.
Luxor Capital is not making that mistake. They are already working to expand Ocean Casino’s online and land-based gaming operations. The latter is the priority, for now.
Here are a few things coming that we know about:
- Elevator taking guests from lobby to center of the casino floor.
- Heavy marketing effort on “casino,” as opposed to “hotel.”
- New online partners offering gaming services
- New buffet and additional rooms
- Wide range of new casino games inside the casino
It’s great to see the new owners focus so heavily on casino operations. This will almost ensure the Ocean Casino Atlantic City performs better than it has over the past year.
How is NJ Gaming Revenue Looking Overall?
There’s no doubt that sports betting has played a major part in the revenue spike in Atlantic City. After just two years of being legal, more than $2 billion has been spent on sports bets in this city. Hundreds of millions were wagers on the Super Bowl and recent March Madness tournament.
In May, Atlantic City reported its 11th straight month of revenue growth. Through the first four months of 2019, gaming revenue here increased by a staggering 20.8%.
Hope is that Ocean Casino can begin to earn a piece of this massive revenue pie. With Luxor on board, this is more likely than ever.
Do you think Ocean Casino Atlantic City will change things around? What do you want to see being added here?