NJ Gaming Regulators Finally Approve GameCo Inc.

by Kyle Miller

GameCo, Inc. is preparing to install video gambling machines in Caesars properties after finally gaining approval from the DGE of New Jersey.

Creating video game gambling machines is a skill that GameCo, Inc. has become quite good at. The company has created a new gaming option that New Jersey gaming operators are hoping will help bring in millennial gamers as well as additional revenues. The company recently was given approval to provide their very first skill based video game option to three casinos located in Atlantic City after the New Jersey Division of Gaming Enforcement provided the necessary approvals for operation.

Caesars Entertainment Wants Skill Gaming

Caesars EntertainmentCaesars Entertainment has long been a provider of casino gambling across the globe and has several properties in Atlantic City. The casino gaming group wants to be the first to launch the new skill-based video gaming option so that they can begin to offer something new and exciting for younger players. Now that the approval has been provided, the Caesars Casino, Bally’s Wild Wild West and the Harrah’s Resort of Atlantic City will all be able to install the new gambling games on the casino floor.

The casinos will be the first in the United States to feature the new gambling machines which are being considered a new generation of gaming options. The devices should be added to the casino gaming floors of all three properties by next week.

Installation and New Gaming Opportunity

The casino will be launching 21 of the gaming positions with the initial rollout. The devices will be placed in high traffic locations of the gaming venues to attract attention. Seven triple-unit carousels will be installed at the three properties and will feature Danger Arena, the first game created based on skill that will offer wagering opportunities.

Caesars plans on installing three of the units while Harrah’s and Bally’s will each install two carousels. The new devices will feature the Danger Arena game which is similar to a first person shooter game. In the future, GameCo plans on adding even more skill-based games. One could assume that what will be added as well as the time frame in which new games are provided would be based on the popularity of the first game.

Blaine Graboyes is the Co-Founder and CEO of GameCo who stated that the company is thrilled to be a pioneer in the effort worldwide of attracting a new generation of customers in the gambling industry to land base gaming venues. The creator of VGM feels that based on the wide range of games that the devices will include, the gaming option should have great appeal to gamblers, not just the younger crowd but other age groups who frequent casinos.

David Rebuck is the Director of the New Jersey Division of Gaming Enforcement who commented on the recent approval for GamCo. Rebuck stated that the DGE is always at the forefront of being supportive to innovation in the gaming industry and they are pleased to be working with GameCo and that their work has resulted in an innovative product that will now be available to visitors to Atlantic City and be the first to carry the product before any other venues in the states.

The launch of the new gaming options will be celebrated by Caesars Entertainment and GameCo. The launch of the games will include events for patrons of the casinos as well as for the media. The creator of the gaming option also has plans to introduce the new style of gaming to other areas in the near future.