Summary: As sports betting continues to grow in New Jersey, online casino operator 888 has announced a partnership with the New York Jets.
Sports betting has been a hot topic in the United States over the past few months, gaining ground after the United States Supreme Court decided to rule the Professional & Amateur Sports Protection Act unconstitutional.
With the ruling, states blasted off with sports betting operations, with New Jersey one of the first to get started. As sports betting has started, professional sports teams are partnering up with gaming companies. This week, online casino operator in NJ, 888 Casino, has decided to announce a new sponsorship deal with the New York Jets.
New Deal Signed
The online casino operator announced this week that they are a proud sponsor of the New York Jets, as can be seen on the home page of the New Jersey gaming site. With a little investigative work on the part of Online Poker Report, it was found that that Jets website had discussed 888 in a post from October 21st, stating that players could meet brand ambassadors during the home game, and have the opportunity to download the app of the brand to gain an entry into a drawing to win merchandise of the NFL team as well as other prizes.
In the information on offer, it does not seem that the 888 Sportsbook will be promoting the NFL brand directly. However, we may see 888 begin to promote the NFL team via their sports betting site.
It’s odd to see that the Jets have signed a deal with 888 as they already have an arrangement with FanDuel via daily fantasy sports. FanDuel has a sportsbook in the same area in which the NFL team has their home games. The sports team also promotes FanDuel during their games, telling players to visit the brand’s tent before the game to take part in exclusive contests. Players can try to win special merchandise and tickets via the tent.
Other NFL Deals
The Jets are not the only teams to have signed deals with gaming groups. The Dallas Cowboys were the first to do so, having signed a deal with the WinStar Casino of Oklahoma. The Horseshoe Baltimore has also recently signed a deal with the NFL Team the Baltimore Ravens. These deals will see the teams promoting the gaming brands within their venues while the casinos will be promoting the teams within their gaming floors.
However, these deals differ from the one signed by the Jets and 888 Casino because this deal is online exclusive. It marks the first time an NFL team has become involved directly with a casino in New Jersey, not to mention in the United States. None of the deals also involved sports betting, which is odd as well. It seems the NFL teams are taking it slow, opting to begin with promotion and not be directly involved in sports betting, at least for now.
For now, these are the only deals in the works involving NFL teams. The NHL recently announced a deal with MGM Resorts while Caesars has partnered with the New Jersey Devils and the Philadelphia 76ers. As sports betting becomes more readily available, we should see more deals signed that will see gaming venues working with sports teams to promote their offerings, particularly sports books.
It will be interesting to watch and see how the partnerships evolve over time as more professional sports teams and casinos decide to team up.