Summary: Two more casinos in West Virginia are now offering sports betting, including online wagering.
Sports betting has been steadily increasing in the United States, as state after state passes legislation to legalize the gaming option. West Virginia was one of the first states to pass legislation and casinos in the region are slowly beginning to start operations. The Wheeling Island Hotel Casino Racetrack and the Mardi Gras Casino & Resort are the latest to begin sports wagering in the state.
Delaware North Properties
Both casinos are owned by the same parent company, Delaware North. Along with land-based sports betting, the company has decided to launch an online option, available via desktop and mobile application. BetLucky.com allows players across the state to access the sports betting product of Delaware North.
The timing of the sports betting launch was perfect as the state’s University team is preparing to compete in the Camping World Bowl this weekend as well as the semifinals and finals of the College Football Playoff are set to take place.
Three other casinos in the state already offer services. They are the Mountaineer Casino Racetrack & Resort, The Greenbrier Resort and the Hollywood Casino at Charles Town Racetrack. These were the first venues to offer sports betting in the region.
When the state passed the legislation, it was estimated that sports betting would create around $5.5 million in revenues during the first year of operations. It is expected that the majority of the revenues will be generated from mobile applications.
Partnered with Miomni Gaming
Back in October, Delaware North made their partnership with Miomni Gaming made known. The gaming company is well-known for providing mobile sports wagering technology in the United States as well as providing mobile and turnkey retail solutions. After the announcement was made, the companies have focused their efforts on launching in land-based venues as well as online.
In West Virginia, the BetLucky site is the first to offer online as well as mobile gaming in the state. The app is free and can be downloaded at the BetLucky site or via the Apple App Store. Players located anywhere in the state can take part.
Commenting on the new application, Delaware North’s Vice President of Marketing for the Gaming Division, Luisa Woods stated: “We think West Virginians and visitors to the Mountain State are going to love how easy it is to register and use the app. The platform was designed to be flexible, easy to use and reliable, with innovative features designed specifically to engage and entertain U.S. sports fans. Patrons at the casinos can use the app or the betting tellers in the sportsbooks.”
Within the two land-based venues owned by Delaware North, the sports betting experience is one that offers a casual atmosphere with social interaction. Players are located near bars, food and beverage options as well as a heavy event calendar that focuses on major sports events.
The goal is to provide a casino experience along with a sports environment. Players can choose to enjoy casino games along with placing sports bets with options for drinks and food in the same vicinity. Taking part in events provides an added level to the overall experience.
It will be interesting to see how sports betting increases over the next few months as players begin to take part in the new offerings. The state should see a solid revenue increase as the new land-based and online options begin.