Summary: After rolling out lottery products online this week, the state of New Hampshire becomes the 6thin the US to go online with lottery gaming.
The lottery is one of the oldest forms of gambling found in the United States. Several states offer such lottery products as the Powerball and Mega Millions, with players hoping to be the next big jackpot winner. Across the United States, the lottery provides hundreds of millions in revenues as well as prizes, being one of the top gaming money makers in the nation.
Because land-based lottery was so popular, it was only a matter of time before online gaming would come to pass. Just this week, the state of New Hampshire quietly decided to launch their online lottery products, offering several gaming options to players. The state is the 6thin the US to launch instant win lottery tickets online.
What’s On Offer?
The New Hampshire Lottery decided to work with NeoPollard Interactive for their platform, with the company offering a turnkey online lottery solution. The company already offers the same services in other jurisdictions of North America. NeoPollard will be providing the platform as well as managing several areas of the online lottery for New Hampshire.
New Hampshire Lottery Executive Director Charlie McIntyre commented that the lottery decided to go with NeoPollard Interactive because they wanted to get it right when it came to the online launch. McIntyre stated that the experience of NeoPollard both domestically and internationally in the industry demonstrated the best practice technology and enhanced player experience in the online space.
On the launch, McIntyre stated:
We have long viewed ourselves as a player-centric lottery. Our focus in everything we do is how best to make our products entertaining and accessible to our customers by creating a strong and positive play experience. Launching iLottery is the critical next wave component in enhancing our players direct interaction with our games.
The online lottery offers only a select few instant win and draw games with their initial launch. The list of games will grow over time, however for the beginning, the New Hampshire online lottery offers only the following:
- 10x The Cash
- Blazing Red 7’s
- Diamond Payout
- Jackpot Cash
- Multiplier Max Out
- Pot O’Gold
- Wizard Of All
- VIP Black
Players also have the option of purchasing Powerball tickets and Mega Millions tickets online. Numbers are easily selected, or players can choose a quick pick option. To be able to purchase lottery tickets online, players must have an account with the NH Lottery and be at least 18 years of age or older. Players have to also be physically located in the state to participate. Creating an account requires players to submit their name, address, date of birth and last four digits associated with their Social Security account.
Online Lottery Gaming in the US
New Hampshire actually passed online lottery legislation in the summer of 2017, so it has taken some time for the gaming to be implemented. The first states to offer full online lottery gaming in the US were Illinois, Georgia and Michigan, followed by Kentucky, Pennsylvania and New Hampshire. New York and Main also offer online lottery gaming but it is a subscription service.
It is expected that other states will begin to offer online lottery services in the future. It is unclear as to if any other states will begin offering such services this year as 2018 is about to come to an end. We should see 2019 begin with several states getting in on the action, as lawmakers begin to see just how much in revenues can be earned with online lottery gaming.