Scientific Gaming will continue to work with the Missouri Lottery providing Instant games to gamers.
Lottery gaming is a past time that many people enjoy. Lottery games come in many forms, from instant win games to scratch offs. States in the US that offer such games work with technology partners to create new and exciting gaming options for residents as well as visitors to their state. It is important for a state to choose a quality technology partner so that the gaming options will be successful. Scientific Games is a proven company that continues to offer quality lottery gaming in several states across the nation including Missouri. It was just announced by the Missouri Lottery that Scientific Games will be providing instant games for the state for an additional three years.
An Extended Contract
The lottery in Missouri has already worked with Scientific Games for some time now and have been so impressed that they have decided to extend their contract. The lottery will now be offering instant win games from Scientific Games for three more years based on the current contract. The company will be providing players with an option for rewards thanks to a new loyalty website titled My Lottery Players Club. The site already has 228,000 players registered as loyal players.
Missouri Lottery Executive Director May Scheve Reardon stated that the state lottery has been able to generate funds that are used to create opportunities for education to students as well as support local businesses and provide entertainment. Scientific Games instant games have helped the state ensure continued growth in profits and Reardon says that the state is confident that the My Lottery Players Club has helped to contribute to the success of the lottery in the most recent years.
The rewards club has been in existence for some time now but the full service website for the rewards program is new. The Missouri Lottery is collaborating with Scientific Games to continue offering entertainment via instant games to players and the partnership has resulted in a growth of games by 25% within the last five years. The most popular games include the 50X the Cash, $300,000,000 Golden Ticket and the $100 Million Cash Bonanza.
A Little History
Back in 2011, Scientific Games created the current website for the Missouri Lottery which featured the loyalty program, the My Lottery Players Club. Players could access the online store and use loyalty points to earn prizes or play games.
Scientific Games Senior Vice President of Instant Products, John Schulz, commented on the partnership by stating that Scientific Games has worked hard alongside the lottery as they have created a loyal fan base by continuing to evolve their brand and offerings of games. The extension of the contract between the state lottery and the company represents the confidence of the lottery in the products created by Scientific Games as well as services that help the lottery continue to see growth in the years to come.
Scientific Games is excited to have the ability to continue to work with the lottery, providing instant game products and a full loyalty program that will help to drive profits for the state. The lottery in Missouri first began in 1986 and has been able to contribute over $5.5 billion to public education and other programs for the state.
As for Scientific Games, the company continues to offer technology, services and games to over 150 lotteries located across the globe. Almost every provider of lottery gaming in the US uses their products.