After launching their first online casino with the MGM name, MGM Resorts International is hoping to see great success in offering iGaming in New Jersey.
On the 1st of August, MGM Resorts International introduced residents and visitors of New Jersey to their first online casino gaming site with their brand name. MGM NJ will have to work hard in order to be beat such operators as the Golden Nugget remains at the top when it comes to player traffic and revenues. MGM should be able to build a quality following based on their name alone but must offer quality content in order to see continual business.
More About the Online Casino
MGM owns the Atlantic City casino known as the Borgata and already offers gaming online via the Borgata brand with an online casino plus Pala Casino and Party Casino operate under the Internet Gaming Permit obtained by MGM. The new casino with the brand name of the company, playMGM, operates under this permit as well.
Players who want to take part in playMGM gaming will have to be physically present in the state and be at least 21 years of age. Players do not have to be resident of the state, but simply located within its borders. Geolocation technology is used in order to determine the location of a player before game play can begin.
Currently, playMGM operates on the GVC platform. This is the same online gaming platform the Borgata uses for their online casino. The site offers the same features and games but has branding recognizable to the MGM company. New players to the site will notice that playMGM offers a nice selection of games. More than 200 slot games are on offer with more added to the library on a regular basis.
As far as table games are concerned, MGM offers a few blackjack variants and roulette options. Video poker is on offer with the most popular options provided. Other table games can also be found at the site.
playMGM makes it easy for players to deposit money and withdraw. Standard options for deposit include a bank transfer, credit cards, echeck, PayNearMe and visiting the Borgata casino cash cage. When withdrawing funds, players can have money directed to their bank account via Neteller or echeck. A check can be sent via mail or cash can be picked up at the cash cage at the Borgata.
Too Many Sites in NJ?
With the addition of playMGM, the Borgata license now has several sites operating under its umbrella plus there are other sites operated by the Tropicana, Golden Nugget, etc. With the addition of playMGM, is there now too many online gaming sites in New Jersey? So far, there does not seem to be any oversaturation going on. The Golden Nugget continues to be the top performer when it comes to online casinos of the state but the Borgata brand has been rising to the top this past year when it comes to revenue earnings.
The sites operating under the Borgata license still are a bit behind the Golden Nugget but the playMGM site does provide the potential for the operations to surpass the Golden Nugget.
Now the question is if the market can handle any more online gambling sites. Some would say no while others feel there is no harm to adding new sites for players to enjoy. One argument is that if new online casinos continue to pop up, they will begin to poach gamblers from existing sites.
We will have to wait and see over the coming months how well playMGM fares and if they are able to pull in big revenues operating under the Borgata brand licensing.