Mega casino company MGM Resorts International has announced their plans to work with GVC in order to offer online gaming in New Jersey.
It has been some time since we have seen a new company offering online gaming in the United States. Currently, only three states offer gaming, including Delaware, New Jersey and Nevada. In Delaware, the racinos run the show while Nevada is focused on poker gaming. New Jersey remains as the top market when it comes to online casino gaming and poker, with operators having to have a land based partner and software provider in order to provide services within the state borders. Just recently, it was announced that a major land based operator will be moving into the online gaming scene.
MGM Resorts International
On Wednesday, MGM Resorts International announced they will be launching an online casino and poker product in New Jersey. The company will use the playMGM brand for their new online offerings and use GVC Holdings as their gambling software provider.
GVC and MGM have worked together for some time so this is a natural partnership. GVC already offers the software platform used by Borgata in New Jersey for online poker and casino gaming. The company has done so since 2013. At the time that Borgata began offering online gaming via GVC, MGM owned 50% stake in the company. Now, MGM owns 100% of the flagship casino of Atlantic City since August 2016.
With this new venture, MGM will begin their first foray into offering real money gaming via an online casino and poker gaming site. Shay Segev is the Chief Operating Officer of GVC who stated that the company is delighted to extend their relationship with MGM Resorts to launch a new casino and poker offering under the playMGM brand in the state of New Jersey. Segev called MGM one of the biggest and best names in the business and said that GVC looks forward to working with them in the years to come.
MGM Resorts Chief Operating Officer, Corey Sanders, commented on the new partnership as well by stating that the announcement is a historic moment for MGM Resorts as they are launching their first real money online casino and poker site under the MGM brand. The company considers GVC to be a first-rate partner and are excited to extend their partnership as more regulated markets open in the United States.
What will playMGM offer?
When MGM Resorts presented their press release with the announcement of the new playMGM brand, they gave a few details as to what we can expect. As far as an official launch date is concerned, there is not one posted yet. However, we do know that playMGM should look like the online casino and poker rooms of the Borgata since GVC will be operating both. Plans include a desktop and mobile option.
Players will have access to more than 300 casino games which will include slot titles and table games. Cash game poker and tournaments will also be available. The land based venues of MGM Resorts currently offer the M life rewards program. MGM plans on integrating this reward program into their online offering.
This news is certainly exciting for players located in New Jersey as they will eventually have new online gaming sites to enjoy. But it also seems that MGM and GVC have plans to expand. Could it be that when other states pass legislation, the two will be ready to continue their partnership and extend themselves across the United States? It seems very likely and establishing themselves in the online gaming market of New Jersey is an obvious first step.