With sports betting now legal in Tennessee, the Memphis Grizzlies were quick to capitalize by signing its first ever sports betting deal with US online sportsbook FanDuel. On the other side of the fence, the Grizzlies are also the first NBA team that FanDuel has partnered with.
Said FanDuel Group CMO Mike Raffenspberger:
“As we expand our market-leading sportsbook into Tennessee, partnering with the Grizzlies was a no-brainer given the team’s popularity and long-standing success, as well as their shared mindset of being absurdly fan-focused. We are incredibly excited to collaborate with the Grizzlies as we bring unique promotions, product innovation, and engaging online experiences to Grizzlies fans and Tennessee sports fans alike.”
For their part, the Grizzlies made a statement via President Jason Wexler:
“We are thrilled to have FanDuel as our first sports betting marketing partner and as our exclusive daily fantasy partner. Grizzlies fans are among the most passionate in the NBA, and we are looking forward to helping them find new ways to access their sports fandom. FanDuel has been an excellent partner in building a program that will showcase why they are one of the best sportsbooks for Grizzlies fans.”
Under the multi-year agreement, FanDuel will get the permission to use official Grizzlies marks and logos from them to use across FanDuel’s online sports offerings and daily fantasy products. Meanwhile, FanDuel’s logo will be part of the Grizzlies’ marketing assets including the in-arena signage at the FedEx Forum. Likewise, FanDuel will be able to promote its sports betting offerings to fans directly via the Grizzlies’ radio, TV, and digital marketing platforms.
FanDuel will also present the Grizzlies’ home and away television broadcast with multiple integrations to improve the experience for the fans who choose to watch the game on television in the comfort of their homes. In addition, the Grizzlies and FanDuel plan to offer several once-in-a-lifetime experiences to FanDuels clients.
Tennessee Legal Sports Betting Goes Live
The announcement comes a day after legal Tennessee sports betting went live. Sports betting was legalized in the Volunteer state in the spring of 2019. The law took effect last November 1st without the signature of Governor Bill Lee who at that time did not believe that legal Tennessee sports betting would be of the best interest of the state.
After several months of ironing out the policies, online sports betting is now live in Tennessee. The Tennessee Education Lottery Corporation has so far approved four online sportsbooks to operate in the state. These are DraftKings, BetMGM, Action247, and FanDuel. Only online sports betting is currently legal in Tennessee and brick and mortar sports betting shops are not allowed.