The Meadowlands Racetrack will offer sports betting in a few days with their new sportsbook to be branded via FanDuel.
Jeff Gural, the owner of the Meadowlands Racetrack, has wanted to expand his gaming operations for some time. For the past few years, Gural struggled to see casino gaming come to the northern region of the state, only to see efforts fail. Now that sports betting is an option, the racetrack owner wasted no time getting started setting up a sportsbook and in just a few days, the new venue will open for business. The Meadowlands has made Betfair US their partner in sports betting and the new sportsbook will be a FanDuel branded location.
The new sportsbook will be a FanDuel location, a brand that is in the process of being acquired by Paddy Power Betfair. The process of the acquisition began back in May, and soon after, it was announced that Betfair US would be working with the Meadowlands. The US arm of Paddy Power Betfair will be using their new acquisition by creating the FanDuel sportsbook at the racetrack venue.
According to PlayNJ, Kevin Hennessy, the publicity director for FanDuel, stated in an email that the new sportsbook will be named the FanDuel Sportsbook at the Meadowlands Racetrack. The racetrack looks forward to offering sports betting and hopes to cash in as a northern facility, where gaming is not as prevalent as in Atlantic City. Bettors in the northern portion of the state will have an option for sports betting instead of having to travel to the known gambling city.
Gural pointed out that the Meadowlands is the only place one can go to wager near the city of New York, northern New Jersey and Westchester. The goal was to get the sportsbook up and running as quickly as possible and they have.
Ready for Business
On Saturday, the Victory Sports Bar & Club of the Meadowlands will open at 11am to the public with ten teller windows open for sports betting. Two windows will be reserved for horse race wagers. When asked about how many wagers might be placed or how much revenue would be earned, Gural was more concerned about overcrowding. The owner stated that he was worried about overcrowding the space and that players might not come back due to overcrowding.
Visitors to the Meadowlands will be able to place wagers on baseball, the World Cup, Wimbledon and Golf. Futures wagers will be made available on NBA and NFL games, as well as other sports categories. The Meadowlands is targeting football season to go live, and the venue is certainly in an area to take advantage of sports betting wagers.
When asked about nearby competition, such as with Pennsylvania and New York, Gural had this to say:
Sports betting is live in New Jersey on Wednesday and it will certainly be interesting to watch as operators begin to offer wagering opportunities within this new industry. New Jersey is poised to do well in an already booming gaming market.