One of the most iconic hotels in Las Vegas recently went up for sale. The Hard Rock Hotel & Casino is now owned by Virgin Hotels, who plan to transform this venue over the next few months. The Las Vegas Virgin Hotel transformation is coming soon, and based on what’s being discussed, it will be a fantastic new addition to the Las Vegas Strip.
Today, we’re going to look at why exactly the Hard Rock was sold to Virgin. We’ll also take a quick look at what to expect from the new hotel-casino. Let’s get started!
Hard Rock Hotel Las Vegas Has Been Officially Sold
The Hard Rock Hotel & Casino was constructed all the way back in 1971. It found immediate success and went through several major renovation projects over the years. Unfortunately, things took a turn recently. The hotel-casino’s revenue began to drop, and company officials began looking to sell.
In March of 2018, Virgin Hotels announced it had officially purchased the Hard Rock Las Vegas Hotel. Richard Branson, the founder of the Virgin brand, told the media that his company would begin renovating and rebranding the hotel in 2019. For months, Virgin Hotels has worked on plans to officially begin rebranding this gambling establishment.
Initially, the plan was for the hotel to close for four months while the rebranding process took place. In August, Virgin Hotels announced that it would now close for eight months. The company claims the longer closure is necessary to complete the Las Vegas Virgin Hotel transformation in the time that’s expected.
Virgin Hotels is making some major progress. This week, the company revealed the names of several partners that will help with the design of the new establishment.
What We Know About the Las Vegas Virgin Hotel So Far
Many analysts predict the new Virgin Hotel in Las Vegas will be fantastic. It’s the first hotel-casino opening under the Virgin brand. As we just mentioned, the company has officially revealed several partners that will help with the rebranding process.
Rockwell Group, Klai Juba Wald Architecture + Interiors, Studio Collective, Taylor International Corp, and McCarthy Building Companies will all work to change this hotel from the Hard Rock to Virgin. Designs are said to be “nearing completion.” Construction is set to begin in February and the hotel will officially open by the end of 2020.
A few details of the Las Vegas Virgin Hotel are now coming out. According to new reports, the hotel will feature 1,504 suites, a 60,000 square-foot casino floor, more than five acres of poolside space, and over 110,000 square feet of meeting and convention space.
Adam Goldstein, design director, and partner at Studio Collective claims that the casino will have a unique desert theme. He’s also optimistic about the way this new hotel-casino will be received.
“We are hoping the guestrooms can offer guests a respite from the high energy of the casino floor, bars and restaurants, pool and other areas on property,” he said. “We feel like the rooms will be unlike other offers one can find in Las Vegas.”
It will be months before construction will begin. More design details are likely to come out in the near future.
Will This Hotel-Casino Be Successful in Las Vegas?
It’s always difficult to predict the success of a Las Vegas casino. Fortunately, the Las Vegas Virgin Hotel is located in a prime location on the Strip. Virgin is also a well-known brand, and many will be interested in checking out what this new venue has to offer.
Gambling revenue in Las Vegas is also beginning to increase. For much of the year, gaming earnings dropped here. Many analysts stated an increase in competition from other states was to blame. In June, however, gambling revenue in this city increased by 17.7%.
Things appear to be improving here. Hope is that this trend continues for the rest of the year.
The new Virgin Hotel in Las Vegas sounds incredible. It’s clear that Virgin is taking this project seriously and will work hard to create a great new gaming venue on the Strip. Make sure to stay tuned for more updates on this hotel-casino over the next few weeks!