Isle Casino Pompano Park to be Rebranded as Harrah’s Pompano Beach

Harrah's Logo

Caesars Entertainment made waves this month when they announced the rebranding of Isle Casino Pompano Park in Florida. According to the company, the casino will be renamed Harrah’s Pompano Beach. Attaching the Harrah’s brand to the casino is part of a series of rebranding and other changes being made by Caesars.

A new name is not all that is in store for the Pompano Beach casino. The property will also undergo a series of renovations and expansions that will be completed over several phases. The first phase is set to be completed this year.

The full project will not be completed until 2029. By the time it is over, the property will feature nearly 700 residential units and over 100,000 square feet of casino gaming space. Plans also include a Topgolf practice range and a 300-person jai alai fronton.

Isle Casino Pompano Park is just one of many Ceasars’ properties to be rebranded. In recent years, the company has also started rebranding properties in other states such as Missouri, Nebraska, and Louisiana.

First Phase to be Completed this Year

The first phase of the Isle Casino Pompano Park is scheduled to be completed by the end of 2022. Part of the first phase will be officially rebranding the property to Harrah’s Pompano Beach. Officials from Caesars have made it clear that they feel the Harrah’s brand is one that only the best casinos deserve to have.

To make the Pompano Beach location more fitting of the Harrah’s brand, a massive renovation and expansion are planned. Construction on the first phase of the project broke ground earlier this month. Caesars will work with its development partner, The Cordish Cos., to complete the project. The casino will operate under the Harrah’s brand, while the additional resort elements will be known as Live! Resorts Pompano.

In the initial phase, the casino resort will add roughly 680 residential units. It will also add a 300-person jai alai fronton and a new Topgolf practice range. The project will add 1,500 parking spaces with a new four-level parking garage. These additions are part of the goal of creating a “city within a city” at Pompano Beach.

The casino floor will also be under renovation in the first phase of the renovation project. An additional 15,000 square feet of gaming space will be added to the existing gaming floor. Plans also include adding a new 12,500 square feet outdoor gaming terrace.

Full Project Will Not be Completed Until 2029

The first phase will be completed this year, but the project will continue until the end of the decade. When it is all said and done, the existing Isle Casino Pompano Park will be unrecognizable. In total, the project will cover more than two million square feet and create thousands of new jobs.

When the project is completed, the new Harrah’s Pompano Beach and Live! Resorts Pompano will have completely replaced the current casino and racetrack. The new casino resort will offer 100,000 square feet of gaming, entertainment, and dining options. In the casino, guests can access 30 live-action table games and 750 electronic table games and slot machines.

Plans also call for building 4,100 residential units and 950 hotel rooms. In addition, there are plans for building a public park, a movie theatre, and even a Publix grocery store. Additional retail spaces will be available in 10 one-story buildings with over 800 dedicated parking spaces. The city within a city will also add a new Tri-Rail commuter station as well as walking and bike trails.

One of Several Rebrandings by Ceasars in Recent Years

The Isle Casino Pompano Park project is just one of many rebranding initiatives by Caesars in the last decade. Caesars itself has undergone a makeover since being purchased by Eldorado Resorts. The “old Caesars” was purchased for $17.3 billion in 2020, but Eldorado adopted the more recognizable Caesars brand.

Caesars’ other ongoing rebranding and renovation projects include the Lumière Place Casino and Hotel in St. Louis. The eastern Missouri property will be renamed under the Horseshoe brand. In addition to the new branding, the casino will also be getting new gaming options, a Starbucks, as well as updated carpeting and lighting.

Similarly, Bally’s Las Vegas will be rebranded as a Horseshoe casino as well. In addition to renovations, the strip property will also host the WSOP this year. The Caesars Palace in Las Vegas recently completed construction, including $100 million renovations to the palace tower and an updated entrance.

In Louisiana, Harrah’s New Orleans will be renamed under the Caesars Palace brand. Meanwhile, the Harrah’s brand will be opening a new casino at the Columbus racetrack in Nebraska. Caesars was chosen by the owner of the property, Columbus Exposition and Racing, to build and operate the casino.

Conclusion

Construction began this month on a major renovation project at the Isle Casino Pompano Park. The project will take several years to complete and will include the property being renamed under the Harrah’s brand. Caesars Entertainment, which owns the property, announced the casino will soon be called Harrah’s Pompano Beach.

The first phase of the project, including the rebranding, will be completed this year. It includes renovating the existing casino floor and adding new entertainment options. Among the plans for new attractions includes a Topgolf practice range and a jai alai fronton. Phase one of the project will also add over 600 residential units.

By 2029, the project will completely transform the existing property. Caesars aims to create a city within the city, complete with living spaces, grocery and entertainment options, as well as transportation options. The developer has partnered with brands such as Publix to fill retail spaces when the construction is completed.

Isle Casino Pompano Park is not the only US casino being remodeled by Caesars Entertainment. The massive gaming company also has ongoing projects in Nebraska, Missouri, Louisiana, and, of course, Nevada. In Las Vegas, the company recently completed renovations at the Caesars Palace and will now focus on renovating Bally’s Las Vegas under the Horseshoe brand.