Summary: The Horseshoe Casino of Baltimore, Maryland has signed a new partnership agreement with their hometown National Football League.
In the United States, sports betting is the new hot subject when it comes to gambling. Casino operators in states around the country are hoping to get started in the new industry as it becomes available. So far, several states have already implemented sports betting legislation and already offer wagering options, including New Jersey, Delaware, Mississippi and West Virginia. With the new industry, comes new partnerships, including casinos signing deals with professional football teams.
The Horseshoe and the Ravens
In the state of Maryland, the Horseshoe Casino Baltimore has decided to sign a deal with the NFL’s Baltimore Ravens, to create a new marketing partnership. This is the second partnership of its kind after the United States Supreme Court ruled that federal legislation that banned sports betting in the majority of the country was no longer valid.
Last Friday, the Horseshoe Casino Baltimore announced their official partnership with the Baltimore Ravens. The casino is owned in part by JACK Entertainment and Caesars Entertainment. The new agreement is a multi-year deal, with the terms yet to be revealed.
With the deal, the Horseshoe Casino will be able to use the logos of the Ravens as well as trademarks within the gaming floor. This will include displaying the brand in their three level bar. This area will be rebranded as a Ravens venue after being previously known as 14Forty. The casino will also be creating new loyalty cards for customers that will feature the NFL team.
For the casino, the Ravens will be displaying the venues logo at their home field, the M&T Bank Stadium. The casino will be highlighted at all games, helping to hopefully bring about more traffic to the venue. The casino has seen their revenues decrease each month over the past few months, especially after the National Harbor casino opened in late 2016. The venue continues to finish behind MGM and the Live! Casino.
In the official press release discussing the new partnership, Erin Chamberlin, the General Manager of the Horseshoe, stated that the new agreement will see two strong Baltimore brands coming together, each offering a unique entertainment product that has broad and complementary appeal.
According to Kevin Rochlit, the VP of the Ravens, the Horseshoe has become a popular spot for football fans to visit before and after the Raves games.
More Deals To Come
The deal between the Baltimore brands is just the latest in what is expected to be many deals struck between gaming venues and professional sports teams. The Dallas Cowboys were the first to cut a deal, having partnered with the Winstar World Casino in Oklahoma. This deal came quickly after the Supreme Court ruling and more are expected to follow.
As the sports betting industry continues to blossom in the United States, it is expected that even more deals will be made involving NFL teams, the NBA, MLB and other professional sports organizations. Sports betting is going to be big business in the US, especially as more states become involved. We may not see any additional states pass legislation this year, but it is expected that 2019 will bring with it many more proposals that will see more states begin offering sports betting within their borders once legislation is passed into law.