Hilton Brand Plans Return to Strip with New Las Vegas Hotels

Former Las Vegas Hilton HotelHilton Worldwide Holdings Inc. is ready to bring their iconic Hilton brand back to the Las Vegas Strip.

According to a statement provided by both companies, Hilton will operate three hotels in conjunction with Genting Group’s Resorts World Las Vegas, the $4.3 billion resort set to open next summer. The new deal marks Hilton’s largest multi-brand deal throughout their company’s history.

“Together, Resorts World and Hilton are bringing back the essence of The Las Vegas Hilton, once the largest hotel in the world and synonymous with gaming, conventions and entertainment in Las Vegas, with this multi-brand development,” the release said.

The partnership will include three separate Premium Hilton properties: Hilton Hotels & Resorts, which will be the larger property featuring 1,700 rooms, LXR and Conrad – into Resorts World Las Vegas. Conrad, the smallest of the three properties featuring 1,500 rooms, is being designed specifically to cater to high-rollers and Hilton’s growing rank of loyalty program members.

“Our 100 million members are very eager to be there and we’ve heard about that for many years until we’ve had this chance to return,” said Greg Hartmann, a senior vice president of development at Hilton.

Resorts World Las Vegas, the 3,500-room resort that plans to include a 5,000-seat theater, 350,000 square feet of meeting and convention space, and a 220,000-square-foot pool complex, will be apart of Hilton Honor’s guest-loyalty program as well.

The Old Hilton Las Vegas

Built in 1969 by casino magnate Kirk Kerkorian, the original Las Vegas Hilton originally opened at the International Hotel. In 1970, it was sold to Hilton and renamed the Las Vegas Hilton one year later. At the time, it was once the world’s largest hotel.

Fast forward to 1998, Caesars Entertainment took ownership of the Hilton and sold it to Colony Capital in 2004. When Colony defaulted on loan payment, Goldman Sachs stepped in and took an ownership stake in 2011. In 2012, Hilton terminated its licensing agreement on the property, and the hotel was renamed LVH – Las Vegas Hotel & Casino.

In its heyday, the hidden jewel among the off-Strip hotels was ranked among the world’s most famous and popular destinations. It was even considered Elvis’ “home” headquarters in Sin City. When it was in operation, the property boasted up to 3,000 rooms and suites.

More fun facts about the original Hilton’s early history:

  • The 64-acre lot was home to the Las Vegas Park Speedway, which ran as a horse and auto racing facility, in the 1950s.
  • The opening-night act in 1969 was Barbra Streisand.
  • In 1969, Elvis played 58, consecutive should-out shows to over 130,000 fans.
  • Presley had a residence at the property until December 1976.

About the Hilton Brand

Currently, the Hilton Brand operates 17 different hospitality brands, ranging from luxury, upscale full service, all suites full service, midscale economy, economy, and timeshare.

The Hilton Hotels & Resorts brand description from their official website:

For nearly a century, Hilton Hotels & Resorts has been proudly welcoming the world’s travelers. With more than 575 hotels across six continents, Hilton Hotels & Resorts provides the foundation for exceptional travel experiences and values every guest who walks through its doors. The most recognized name in the industry, Hilton remains synonymous with the word “hotel.” From inaugural balls and Hollywood award galas to business events and days to remember, Hilton is where the world makes history, closes the deal, toasts special occasions and gets away from it all. As the flagship brand of Hilton, Hilton Hotels & Resorts continues to set the standard for hospitality, providing new product innovations and services to meet guests’ evolving needs.