After 20 years in operations, the Harrah’s Cherokee Casino in North Carolina continues to be successful, working on several expansion projects.
Harrah’s Cherokee is a casino located in the state of North Carolina that has continued to be successful. The casino has been in operation for twenty years now and has seen many changes over the years. Back in 2009, the casino was allowed to begin to offer alcohol sales while table games and a World Series of Poker room were added in 2012. The hotel offers more than 1,000 guest rooms and the gaming floor is home to 4,000 slot machines. And the changes keep coming!
For any gaming venue to be successful, the operator needs to continue to make changes and expand on what they provide. Players always want to see something new or better. Back in September, the Harrah’s Cherokee was able to open a new UltraStar Multi-tainment Center, where visitors will now be able to access a bowling alley, entertainment space and dining space.
The bowling alley has 16 lanes and a full-service dining area along with an arcade. This area was created to build a family-friendly space at the casino. There is also a VIP area at the bowling alley where eight lanes are made available as well as pool tables and an outdoor seating space. This provides an added option for entertainment that guests have already begun to enjoy.
Staying On Top
The Harrah’s Cherokee of North Carolina has been able to stay on top due to no competition near the area. Atlanta, Georgia could be a competitor but the state of Georgia refuses to offer casino games. If Atlanta were a casino town, visitors might not make the drive to Harrah’s Cherokee, if there were something closer.
There is another gaming venue closer to Atlanta, with the Valley River Casino, but it does not offer the massive amount of extras found at Harrah’s Cherokee. Poker, slots, blackjack, video poker and more can all be found at the Eastern Band of Cherokee Tribal Council operated venue.
Harrah’s is currently dominating the area, with advertisements in North Carolina along with other states, including Georgia. The brand even has sponsorships with major Georgia sports teams to drive interest, including the Georgia Swarm and the Atlanta Braves. Because of smart marketing and the short three-hour drive from the big city, residents of Atlanta often make the trip to Harrah’s to enjoy what the casino has to offer.
The Eastern Band of Cherokee Tribal Council also operate the Valley River Casino, so they are working to make this gaming property appealing as well. With Valley River, the tribal operators decided to expand, now working on a sit-down restaurant as well as an UltraStar facility like Harrah’s provides. This expansion will include a smaller bowling alley as well as bar and entertainment space for live music.
For now, the Harrah’s properties are seeing great success, attracting visitors from around the United States, particular in neighboring states like Georgia, where gaming is not allowed. It is interesting to see the success of the Harrah’s properties and how gaming establishments are changing their footprints to not only offer hotel stays and casino gaming options, but also focus on other aspects, such as additional entertainment and family-friendly spaces. Casino resorts are now focusing on becoming fully-functioning entertainment spaces so that they attract individuals of all walks of life and age groups. Non-gaming amenities have become the norm and a must as the younger generations are not as interested in traditional casino gaming. Harrah’s Cherokee is certainly doing something right as they have remained in business for two decades now and show no signs of slowing down!