Hard Rock International Reveals Plans for Trump Taj Mahal

by Jim Hall

Trump Taj MahalHard Rock International has revealed what they plan to do with their new property, the former Trump Taj Mahal.

It was just a few short weeks ago that we learned the Trump Taj Mahal was going up for sale after Carl Ichan decided to list the property. It was soon after that we learned it was none other than Hard Rock International that was purchasing the property. The casino and café chain owner revealed details yesterday as to what they plan on doing with the property.

But First, A Little History

Before we tell you what Hard Rock has planned, let’s look back at the history of the Trump Taj Mahal. Having first launched in 1990 by Donald Trump, the casino property quickly became a hot destination along the Atlantic City Boardwalk. For many years, the casino was able to reap the rewards, with visitors coming from across the United States as well as around the world to enjoy quality entertainment. However, over the past few years, the casino has fell on hard times and was eventually purchased by businessman Carl Icahn due to a bankruptcy filing.

In 2015, Ichan purchased the property out of bankruptcy and had a stipulation in place that he could do away with the health insurance and pension benefits of unionized employees in order to invest $200 million in revitalizing the property. However, this plan did not come to fruition as the employees went on strike in July and continued many months after. Icahn eventually decided to end the picketing by closing the venue down in October.

Enter, Hard Rock International

Now that Hard Rock has purchased the Atlantic City property, they have made their intentions known as to what they wish to do with the space. Yesterday, a press conference was held so officials could let the world know of their plans. Hard Rock International plans on spending $375 million on the renovation of the property with changes coming to both the interior and the façade. The minarets that have been the trademark of the property since its inception will be removed and feature details that the Hard Rock brand has become known for.

Most everyone assumed that the property would take on the look and vibe of a Hard Rock property. Hard Rock is known for a massive collection of rock and roll memorabilia and it will be no surprise to see the best of the collection added to the New Jersey casino. During the presentation yesterday, The Chairman of the Casino Developer and Operator, Jim Allen, stated that the company plans to bring the spirit of the rock and roll era to the Boardwalk of Atlantic City. Lots of guitars will be added to the Hard Rock Hotel and Casino Atlantic City.

The casino of the property will feature 130 table games and more than 2,400 slot machines. There will be two separate arenas on site, one that was already present within the property and one will be brand new. The hotel rooms of the former Taj will be completely renovated and new dining options will be added as well as a spa facility.  The new project should create over 4,000 jobs, both temporary and permanent in nature.

Surprisingly, the resort/casino destination should be ready by summer of next year. State and city officials are welcoming the idea of the investment as well as the reopening of the venue as a new popular casino gaming site. Governor Chris Christie spoke with local media stating that the willingness of Hard Rock to heavily invest in the city shows that efforts are being made to revitalize the area.