Summary: The Hard Rock Atlantic City has partnered with Gaming Innovation Group for sports betting services.
Sports betting is booming across the United States, particularly in areas where the activity is legalized. In New Jersey, several operators have already begun offering services with others set to get started in the future. Today, it was announced that the Hard Rock Atlantic City has found a sports betting partner in the Gaming Innovation Group. Also known as GiG, the group announced today that they have signed a letter of intent to work with the casino to provide sports betting services to patrons of the venue.
Online Casino and Sports Betting
It is not surprising to find that GiG has decided to work with Hard Rock Atlantic City for sports betting as the brands already work together regarding the casino’s online gaming offering. The expanded agreement now covers both retail sports betting as well as online and mobile wagering options.
Hard Rock will need to hurry if they want to gain any ground within the sports betting industry. The casino just opened in June along with the Ocean Resort Casino. Ocean Resort has already been offering sports betting since the summer when they began working with William Hill.
According to CEO Jim Allen, when the Hard Rock first opened, they would need a month or two to get going with sports betting. The casino would have to have a partner when it came to sports betting because the brand is tied to the Miami Dolphins and cannot make their own sports book.
It has taken far longer than expected to get started. However, now the brand is ready to get going. According to a press release by GiG, the group signed a Letter of Intent with Hard Rock International to provide an omni-channel sportsbook platform in the casino. The end goal is to launch a sportsbook by the 4th quarter.
GiG will be providing the platform as well as risk management for the Hard Rock. The new deal will mark the first time the company has been involved in sports betting within the United States.
Setting Sports Betting Deals
In New Jersey, the sports betting industry allows for each casino that has a permit to launch three online/mobile brands within their license. If the venue launches with GiG, then they will have used all three of their options. Back in July, it was announced that Hard Rock was partnered with bet365 after documents were filed within the Division of Gaming Enforcement.
In August, the company had signed a deal with the Kindred Group. This company is known for operating the Unibet brand in international markets. This is a skin deal which should see a Unibet brand debut in the United States.
If the sportsbook of the Hard Rock manages to be the next one to launch, it will mark the 9th platform to be made available in the New Jersey market.
Strong Gambling Market
From online casino and poker gaming to sports betting and the lottery, New Jersey offers it all. Players have access to a strong selection of online as well as land-based options in the state and revenues show that players are taking part. New Jersey is gearing up to move up on the list of top operating states in the US when it comes to gambling.
We shall see by the end of the year just how much the state has been able to benefit from the addition of sports betting as well as with the growth of their land-based and online gaming markets.