When opening their physical doors last week, the Hard Rock Atlantic City also opened their online casino site.
Last week, Atlantic City was abuzz as two casinos were set to open. Ocean Resort Casino opened in the former location of the Revel Casino while the Hard Rock Atlantic City opened within the former Trump Taj Mahal Casino. All eyes were on both venues as they opened a day early to offer full gaming services, hotel stays, dining and additional entertainment. Surprisingly, the Hard Rock not only opened their land-based venue, but they also provided players with access to their online casino site.
Hard Rock Online
The Hard Rock Atlantic City quietly launched their online casino, offering players a lineup of casino games via the Gaming Innovation Group. Hard Rock International, the parent company of the site, announced a partnership with Gaming Innovation Group back in February, with GIG ready to provide a platform and front-end development of the company’s online casino site.
On Thursday, when the Hard Rock was offering a grand opening celebration, GiG announced that the Division of Gaming Enforcement had issued the company a transactional waiver, completing this section of the license application process. The waiver means that the company has been able to meet the requirements set by the DGE to operate an online casino for real money game play. The waiver is a temporary license that provides gaming to be offered while the process for permanent licensing continues.
The Hard Rock Casino is the first to work with GiG in the United States and New Jersey will be the only state offering a platform operated by the company. When the permanent licensing process is complete, the software company will be provided a full Casino Service Industry Enterprise License.
In a press release, Gaming Innovation Group CEO Robin Reed commented on the launch by stating:
Limited Game Time
For most every online casino, players have access to games 24/7. Because players are competing online from home or on the go, gaming is offered on a continual basis. There are no employees to send home, and sites can easily cater to large numbers of players. For the Hard Rock Online Casino, the hours of operation were limited during the first few days.
The opening day, the site was only live from 12pm until 8pm. The next day the site was open the same time frame while June 30th and July 1st saw the site open from 12pm until 2am. Game play was also restricted to only 500 gamers, so players may have been delayed to being given access to the site until players log offline.
Players who accessed the online casino were able to take part enjoying games offered by NetEnt. Hard Rock announced a new partnership with NetEnt back in April, with the brand ready to supply gamers with the best options for game play including top titles in the slot category like Starburst and Emoji Planet.
Over the coming weeks, we should see the online casino operating on a full time capacity with players across the state enjoying what the Hard Rock Atlantic City has to offer. August will be an interesting month as well as we should be able to see a full month of operation for both the Hard Rock and the Ocean Resort Casino, able to see how the brands have affected the overall earnings via gaming, both land-based and online, for the state.