Golden Nugget Hotel and Casinos Launch New Loyalty System

by Kyle Miller

Golden NuggetGolden Nugget Hotel and Casinos teams up with Scientific Games for new loyalty system.

Loyalty programs are a must at land based casinos across the United States as they offer players an opportunity to earn rewards and take part in promotions. Players seek out quality reward programs and will visit a casino time and time again if they are able to be rewarded. Most loyalty programs will follow game play and provide those who are loyal to the venue with comps such as free gaming points, meals or hotel stays.

Often times, casinos will rework their rewards program and make changes so that they can offer more to their customers. The Golden Nugget Hotel and Casinos recently announced they are now offering a new loyalty program in partnership with their sister company Landry’s in conjunction with Scientific Games. The new Landry’s Select Card Program will allow members of the Golden Nugget player’s club to use casino loyalty rewards for meals at Landry’s restaurants. Players are not restricted to the Landry’s locally but can use the rewards at any Landry’s restaurant in the United States.

Scientific Games Technology

The integration of the restaurant chain with the casino loyalty card is considered groundbreaking and uses new technology created by Scientific Games. The universal card capabilities are added to the CMP Player tracking solution and is live at the Golden Nugget location in Mississippi’s town of Biloxi. The program will be integrated fully to the casinos of the Golden Nugget located in Las Vegas and Laughlin in Nevada, Atlantic City in New Jersey and Louisiana’s Lake Charles.

With the new solution, the casino will be able to offer their 24 Karat Players Club members with the opportunity to use comp dollars at any Landry’s location nationwide. This is done with the Landry’s Select Club program. Players of the Golden Nugget will be given VIP access at locations for dining coast to coast.

The uniqueness of this program is that many players who visit Golden Nugget locations are not from the area. This allows players to use loyalty points earned back home or in other areas. The new use for the loyalty points is sure to be appreciated by players as they head back home after a trip to enjoy casino gaming.

Quality Partnerships

The Golden Nugget has partnered with Scientific Games in the past for other projects involving technology including casino-management systems. Each of the casino resorts of the Golden Nugget uses technology created by Scientific Games to help the venue operation, with feature-rich components. The new option of the Landry’s Select Card program has integrated well, according to Jim Hoskins, the Senior Vice President for the Golden Nugget, who stated that Scientific Games has provided an experienced team to help provide a custom-developed integrated solution for their valuable guests. Hoskins called Scientific Games a true services company, something much more than a software and hardware company.

Chief Executive of Gaming for Scientific Games Group, Derik Mooberry, commented as well on the new solution, stating that the company is humbled and honored that the Golden Nugget has partnered with their company for solutions throughout the casino floor, including game content, mobile platforms, game platforms, table products and the SG Universe Play4Fun Network, which is a social casino platform.

Mooberry stated that working with the Golden Nugget on the first-of-its-kind player and loyalty integration solution with Landry’s is just another example as to how the company is different from other providers. Scientific Games works with customers to be able to better understand and identify the needs of the client and then provide quality solutions and services.