Foxwoods Casino Sees Success in Social Gaming Platform

by Kyle Miller

Foxwoods Resort & CasinoAfter only five months in operation, the social gaming platform of Foxwoods Resort Casino has done quite well, showing impressive numbers as far as gamers are concerned.

In the United States, online casino gaming is a rarity. Only New Jersey and Delaware offer traditional casino gaming in an online setting for real money game play. If you are located anywhere else in the US, your options are null and void for real money wagering. However, many states are currently considering legislation that would see them joining the ranks with Delaware and New Jersey as online casino gaming operators. Land based gaming venues have launched free to play or social casino gaming sites in anticipation of legislation. One casino that has been successful with their social gaming platform is Foxwoods Resort Casino.

Foxwoods and Greentube Partnership

Foxwoods Resort Casino launched their social gaming platform back at the end of April and since that time have seen significant preliminary numbers in regards to game play. The platform, known as FoxwoodsOnline, is run by Greentube Pro. This platform is a private-label social casino gaming marketing platform offered by the Greentube company.

As the largest resort casino located in the North America region, Foxwoods had to have a quality solution for online game play. Foxwoods choose to work with Greentube, which is a subsidiary of Novomatic Group. The Novomatic Group is known for providing quality online gaming solutions as well as development of products for online casino gaming. Novomatic provides solution for mobile devices, iTV and online operators.

Positive Results

The expectations for the site were high but reportedly, the FoxwoodsOnline offering has done even better than expected. In a five month time frame, the social casino has shown profits exceeding the performance of the platform previously. Before launching Greentube Pro, comparable revenues were basically nonexistent. The early success of the social casino is being attributed to the Novomatic games being added. During the five month time frame, the weekend of Labor Day proved to be the most profitable in the history of the online casino.

Surprisingly, the site has been successful despite any efforts for a sizable marketing campaign. Around 1/10 of the marketing budget has been spent in the hopes of gaining players. Before the new Greentube Pro platform was added, around 10% of players were accessing the online casino via a mobile device. Within the five month time frame of using Greentube Pro, a 50/50 balance has been created between computer users and mobile users.

The mobile casino was relaunched by Foxwoods to provide a seamless platform so players would have the same experience whether they enjoy casino gaming online via a computer or mobile device. Players have the option to log on from anywhere an internet connection is provided.

North American Market Development President, Gabriel Cianchetto, stated that the company is confident that the purpose-built platform was the key to having a successful social casino. The tame at Blue Bat Games, under Kenny Huang’s direction, was able to create a platform that is truly state of the art.

The platform was designed to have the player in mind, able to engage those who want to compete in all platforms and devices. The social casino underwent an extreme redesign along with re-engineering and improvements provided by BlueBat Games, which is a subsidiary of Greentube.

The goal was to create an industry standard of sorts that would appeal to all gamers. Hard work has paid off as players are logging on in large numbers to enjoy the social gaming options provided by the Foxwoods Casino gaming brand.