Summary: After acquiring the Tropicana Entertainment company, Eldorado Resorts reportedly decided to fire the staff that operates the online casino for the brand.
Online casino gaming is big business in the state of New Jersey. Since 2013, the state has allowed licensed operators in their borders to offer such services, providing poker and slot games, table games and more. The online casino industry has been particularly successful, with monthly revenue figures coming in at $20 million each and every month or higher. The Tropicana Atlantic City has been in the mix, offering online gaming to players in the state, though they have not been at the lead when it comes to traffic or revenue numbers.
Reportedly, the new owners of the brand has no plans to continue with online gaming as the staff that runs the internet options have been let go.
Online Staff Members Fired
According to Online Poker Report, an inside source has revealed that employees who run the online casino for the Tropicana brand in Atlantic City have been terminated. The source stated that they felt that the new owners, Eldorado Resorts Inc., have either no interest in operating online or they do not have confidence in the industry.
Comments by the company have yet to be made regarding the information by the source. It’s really unclear as to why the brand would move so quickly to eliminate the online gaming employees. The Tropicana tends to bring in around $3 million or more with their online operations. There is money to be made and since the brand is already earning with the option, it seems like it would have made more sense for the new owner to at least give it a try or even rebrand or revamp the offering in the future.
It was expected that the Eldorado Resort entering the markets of New Jersey and Pennsylvania as of late meant that the company was interested in online gaming and would participate. However, this recent admission by the source that is not really the case.
In Pennsylvania, Eldorado Resorts purchased the Lady Luck Nemacolin, however it is one casino that has yet to vie for online gambling licensing in the state. So, thus far, the brand has not made moves to offer online gaming in PA and they are doing the opposite in New Jersey it seems.
Focusing on Sports Betting
While the Eldorado Resorts company does not seem to be focused on online gaming, they are showing an interest in sports betting. The company already has a partnership with William Hill and are set to work with the brand in several states. It makes sense that the Tropicana would offer sports betting and that Eldorado Resorts would rely on their William Hill partnership.
The casino was already working on creating a retail outlet for sports betting and Eldorado Resort will no doubt continue their work. The sports betting business is going to be huge in the US, and New Jersey already has an early start. By being involved quickly, Eldorado Resorts will be able to hopefully push the Tropicana to the forefront of this blossoming industry.
While Eldorado should be using the Tropicana for land-based sports betting, it is still unclear as to if the brand will be providing online sports betting. If they are shutting down the online casino, it may be that they decide not to focus on online options in the beginning. Only time will tell exactly what will take place in the future with Eldorado Resorts at the helm of the Tropicana.