Summary: Daily Fantasy Sports operator DraftKings is becoming an all-around gambling operator, having recently launched online casino games via the New Jersey sportsbook.
Sports betting continues to grow in the United States, with more and more states becoming involved in the industry. Casinos, sports teams and other stakeholders are seeing the benefits of sports betting from every angle. Daily fantasy sports operator DraftKings was one of the first to begin offering sports betting services, quickly benefiting from the real money gaming option. The company launched a sportsbook online in the state of New Jersey and just a short time ago, decided to add online casino games to the mix.
A Well-Rounded Offering
The DraftKings Sportsbook now offers not only sports betting options, but they also provide casino games including blackjack, video poker, roulette, and the slot games Wheel of Fortune and Cleopatra. The slot machine selection may be small, but the games will give players a nice option for additional gaming when visiting the online casino and placing sports bets.
With the DraftKings casino games, the options are listed right in the sports betting application, which makes it easy for players to take part. In the beginning, the provider launched only blackjack, making the game available just before the Christmas holiday. The response to the product was a good one so the provider decided to offer even more with the additional gaming selection.
According to the Chief Revenue Officer and Co-Founder of DraftKings, Matt Kalish, the company is creating a one-stop destination for skin-in-the-game American sports fans. The new games are simply an early preview as to what the company plans to offer regarding online gaming products this year.
DraftKings began as a daily fantasy sports betting company and quickly rose to fame as a top provider of the contest option. Their only competitor was FanDuel and they both did quite well in gaining a stronghold on the DFS industry. With their sports knowledge, the company quickly began working on offering a sports betting product, once it became legal to do so in the United States.
The decision has been a smart one as the company has been able to make deals in several states. New Jersey was an obvious choice as the state led the charge when it came to sports betting expanding in the US. The company now has their sights on West Virginia and are currently operating land-based business in Mississippi and of course, New Jersey.
The company also be operating in Pennsylvania in the future as the state is preparing to begin allowing online casino and poker gaming as well as legalized sports betting. It is unknown as to if the company has a partner in the state, as they have yet to make any such announcement.
As sports betting continues to grow in the US, it will not be uncommon to see such offerings combined with sports wagering services. Gaming is big business and most gaming operators want to offer as much as they can. As operators began to get started with sports betting, particularly online, it will not be farfetched to see others join the DraftKings bandwagon and provide online casino gaming content along with the sports wagering options.
It will certainly be interesting to see if DraftKings has success with their casino games and if players spend equal time playing the online games as well as placing sports wagers.