Summary: After launching a sportsbook in Mississippi this week, DraftKings is now preparing to open a sportsbook in New Jersey via Resorts Casino Hotel of Atlantic City.
The DraftKings brand is well-known in the United States for daily fantasy sports contests. Once sports betting became a reality in the states, the brand worked quickly to enter the new marketplace. The company is set to open a sportsbook this week in Mississippi and they have now announced that their book at the Resorts Casino Hotel of Atlantic City will launch by the month’s end.
Draft Kings Ready to Open
The sportsbook has been under construction for some time now and is almost ready to go. The New Jersey Division of Gaming Enforcement will need to provide their final approval before the facility can start offering services. It is expected that the venue and approval will be given by the end of November. The launch will come just a short time after DraftKings gets started in Mississippi with their sportsbook at the Scarlet Pearl Casino Resort.
Mark Giannantonio, the CEO and President of the Resorts Casino Hotel, commented on the new sportsbook, stating that the casino is proud to have partnered with who they consider an industry leader in the sports betting industry. Once completed, Giannantonio says that on-property retail space will provide an immersive and entertaining experience for guests as well as sports fans.
The venue at the casino will have five betting windows and offer 12 kiosks. For sports fans, the sportsbook will include ultra-HD video walls where games will be highlighted. A VIP area will also be included, ensuring that players feel taken care of. Stadium-style seating will be included, with chargers, so bettors can spend a long time relaxing and wagering in the book.
Along with the sports betting options, the sportsbook will include a full bar that includes drink menus and food. When players want to play additional games, the sportsbook will have electronic slots included on the bar top.
Matt Kalish, the Co-Founder and Chief Revenue Officer of DraftKings, commented that the company has been working with the Resorts team to ensure the retail sportsbook will meet the highest quality of standards and customer experience.
Online Offering In The Works
DraftKings has been offering online gambling options in New Jersey for some time and reports of the online gaming earnings should be released this week. It is expected that DraftKings will be the leader when it comes to sports betting earnings online.
Back in September, it was Resorts Digital Gaming that came out on top when it comes to revenues, earning just over $8.5 million. Almost 100% of those earnings were generated by DraftKings. The brand has easily been able to surpass their competitor FanDuel, who earned $2.85 million for the month. However, when it comes to land-based sports betting, FanDuel reigned supreme. For September, the brand was able to earn just over $4.3 million.
It will be interesting to see how the DraftKings land-based book compares to FanDuel once the first full month of operations is in the books. If the sportsbook opens by the end of the month, it will be January before we will know the full details of operations. It takes a few weeks after the month has ended before the results are made public by the NJ Division of Gaming Enforcement.
For now, all eyes will be on New Jersey as DraftKings awaits approval from the DGE and gets ready to launch land-based services.