Summary: DraftKings has added to their offerings in New Jersey by launching online casino gaming.
DraftKings was once known only for their daily fantasy sports offering. As a top operator in the DFS industry, the company quickly expanded to sports betting once the option became available. Now, the company has extended their reach even further by creating an online casino and offering traditional casino games.
Draft Kings Casino
As of Monday, the DraftKings Casino was integrated into the sportsbook application offered in New Jersey. The company has started the first phase of the launch, offering blackjack to visitors. The casino will offer more games but as of right now, this is the only option available. Currently, the app is only accessible via Android for online casino gaming, but an iOS option should be offered in the near future.
The launch is huge news for the online gambling industry and shows just how operators can offer a multitude of gaming options. While sports betting will be lucrative for the company, DraftKings should fare well when it comes to casino gaming. In New Jersey, when it comes to online gaming, casino games reign supreme.
The online casino industry tends to bring in around $25 million in revenues each month, from table games and slots. DraftKings is also to offer their online casino gaming options via their partnership with Resorts Atlantic City. While the company has launched an online casino brand, it is unclear as to if they will be offering online poker as well.
Will FanDuel Follow?
DraftKings easily made the switch to sports betting from daily fantasy sports and should be successful with online casino operations. So now the question arises, will FanDuel follow? The two are bitter rivals when it comes to DFS gaming and are sure to continue their rivalry with sports betting as FanDuel is already offering sports betting in the US. However, they are behind when compared to DraftKings by way of what they offer.
So now, many are wondering if FanDuel will consider adding an online casino as well. It could happen. The brand is now part of Paddy Power Betfair, a company known for a plethora of gaming. FanDuel was acquired by PPB during the summer and at the time, company executives stated that the plan was to use FanDuel as their US facing brand.
Because of this, one could assume that FanDuel will focus on sports betting and casino gaming in the states. However, no plans have been mentioned as of yet for FanDuel to begin offering casino games online.
Either way, DraftKings will now have to compete against major powerhouses when it comes to online casino gaming, The Golden Nugget continues to dominate the industry, bringing in as much as $9 million in one month alone. The brand has what it takes to deliver huge revenues by way of online casino games. Borgata is their nearest competitor and they barely manage to reach $4 and $5 million a month, so a huge gap remains between the top two operators.
It will be interesting to see how well received the blackjack games of DraftKings are and what games they will launch in the future. Will the brand be successful and see even more traffic with their casino site? Or will sports continue to be the main attraction of the brand, as players stick to DFS and sports betting options?