Chukchansi Casino Partners With Scientific Games

by Kyle Miller

Scientific Games & Chukchansi CasinoLand based casino Chukchansi Gold Resort & Casino will be working with Scientific Games to provide mobile gaming solutions for customers. The casino will also integrate a new promotional kiosk to rewards patrons for loyal game play.

Online casino gaming is very limited for players in the United States, with only certain states having passed legislation to offer gaming options via the internet. Despite this fact, there are ways that players can go online and enjoy casino gaming. Land based casinos venues across the United States are taking advantage of relaxed laws and the option to create gaming applications to offer such online services as patrons visit various venues. In California, the Chukchansi Gold Resort & Casino just announced a new contract was signed with Scientific Games to offer mobile solutions as well as a Promotional Kiosk option for gamers to the venue.

New Technology Solutions for Rewards and Online Game Play

With the new contract, Scientific Games will be providing the SG Universe solution, a mobile option for Chukchansi as well as a Promotional Kiosk for gamers. The goal is to increase player engagement at the venue which is located in Coursegold, California.

Chukchansi has worked with Scientific Games for more than a decade, becoming a customer when the venue opened back in 2003. The land based casino venue will be taking advantage of the Promotional Kiosk which includes a full suite of integrated solutions to reward gamers visiting the venue. The solution is fully customizable, meaning the casino can integrate whatever they like to make the kiosk optimal for guests.

Check Reward Accounts with Ease

Patrons of the casino will find new ways to earn rewards as well as have access to individual rewards club accounts instantly, without needed to visit a service desk. The application of the Promotional Kiosk will be used by the casino with a direct link to the CMP player tracking system of the venue. Players will be able to approach the kiosk and swipe their club card or type in the number of the card to access information on player rewards.

Other options included on the kiosk will be promotions, checking point status, gain entry into daily sweepstakes prize drawings, updating personal information and more without having to visit the players club. The touch-screen interface is easy to use making the new kiosk a benefit to players of all ages and technological experience.

Eliminating the need to stand in line will certainly be welcome by patrons to the casino. Players will be able to gain access to information faster without wasting any time away from the casino gaming floor. On top of this new kiosk, Scientific Games will also be adding a mobile suite available for players to access gaming at home, at the casino or on the go.

Mobile Solutions for On-The-Go

The platform used in the mobile solution, known as SG Universe, that includes Mobile Concierge. With Mobile Concierge, players will have access to over 150 marketing features plus the Play4Fun Network. A white-label social casino platform will include slots and tables games from gaming studios such as Shuffle Master, Barcrest and Williams.

Deann Kamalani is the Director of Marketing for Chukchansi who stated that Scientific Games has been a terrific partner for the casino and they are confident that the Promotional Kiosk will help to streamline customer service and provide an additional marketing channel. The SG Universe mobile solution will help the venue to reach customers at home, on the go or at the casino by changing the customer experience.

Chief Executive of Gaming for Scientific Games, Derik Mooberry, commented on the new partnership as well by stating:

“We’re thrilled to see our longtime partner Chukchansi Gold Resort & Casino capitalize on the marketing, customer service, and operational benefits of Promotional Kiosk and SG Universe to improve the player experience. As the industry’s only supplier to offer such an extensive portfolio of products for the casino floor and beyond, we are honored to expand our partnership with Chukchansi as they take their casino resort to the next level with our self-service kiosk and mobile solutions.”