NFL Signs Sports Betting Deals With Caesars, DraftKings, and FanDuel

NFL Flag on Field

The National Football League (NFL) announced on Thursday that it has inked deals with Caesars Entertainment, DraftKings, and FanDuel to become the league’s official sports betting partners.

Caesars will remain as the NFL’s official casino sponsor and will be called upon to create content and opportunities for customer engagement using its nationwide network of retail sportsbooks. DraftKings is renewing its role as the league daily sports fantasy partner and will integrate content across NFL media channels. FanDuel meanwhile, will have access to league footages and will work with the NFL on pre-game integration opportunities via the NFL Network.

Said Renie Anderson, the NFL’s chief revenue officer and executive director of partnerships:

“As the sports betting landscape has continued to evolve in the United States, we have been thoughtful with our strategy and are excited to announce three partners who share the NFL’s vision and goals. Working closely with Caesars, DraftKings and FanDuel, we will provide fans new and different ways of interacting and engaging with the sport they love.”

Exclusive Access to NFL Trademarks

By virtue of the agreement, the United States’ top three largest sportsbook operators will have exclusive access to the use of the official NFL trademarks with their retail and online sports betting operations. The sportsbook operators will also engage NFL fans in free-to-play games.

The three major sportsbooks are also allowed to integrate sports betting content directly to the NFL’s media properties including its website and its mobile app, the NFL App. The financial terms of the deals were not revealed but sources told ESPN that they are all five-year deals which will net the NFL an estimated amount just shy of $1B combined.

Against Sports Betting

The NFL was once one of the staunchest opposition to the legalization of sports betting. It vehemently fought New Jersey’s attempt to overturn a ban on legal sports betting in the United States, claiming that betting on their games could affect the integrity of their games.

But New Jersey won a Supreme Court decision in 2018 to repeal the Professional and Amateur Sports Protection Act of 1992, paving the way for the legalization of sports betting in the U.S. Two years later, nearly half of the U.S. states have legalized sports betting in their jurisdiction. With the change in landscape, the NFL finally took advantage of its popularity by cashing in as well.

The UFC 264 Location is Confirmed to be Las Vegas!

T-Mobile Arena

Conor McGregor’s return to the UFC is now set! After months of anxiously waiting, MMA fans around the world have finally received word of where the Irish superstar will be making his comeback. UFC President Dana White has announced that Las Vegas is officially set as the UFC 264 location.

To make things even more exciting, McGregor vs. Poirier 3 will be taking place inside the T-Mobile Arena in front of a sold-out crowd! Now is a great time to talk about what has led to the UFC booking this mega-fight in Las Vegas.

Here’s what you need to know!

More Restrictions are Being Lifted in Las Vegas

Many individuals in the city of Las Vegas are celebrating right now. For more than a year, intense health regulations have been set in place here. These have ended up taking a devastating toll on many of the city’s businesses.

The global health crisis that unfolded last year impacted Las Vegas more than any other US city. The tourism industry was completely shut down here for months. As a result, a massive number of individuals here lost their jobs and gaming revenue in the city reached new lows.

Nevada’s health situation has improved in recent months and tourism numbers are up considerably. As a result, Governor Steve Sisolak has begun slowly lifting many of the restrictions set in place here. This week, he made a huge announcement that has many individuals excited.

Sisolak claims that by June 1, he believes each of the state’s counties will be able to operate at 100% capacity.

“It’s what we do now that will allow us to return to more normal Nevada on June 1 and focus on a strong economic recovery — remaining vigilant, wearing a mask, and most importantly, getting vaccinated as soon as possible,” Sisolak said. “I’m not interested in who gets credit. This is the first piece of good news that I’m able to deliver in a long time.”

Some have expressed concern that this could end up reversing much of the progress the state has made here. Others believe Las Vegas needs to fully open in order to survive. It’s a complicated issue and one that continues to be debated.

This news has clearly reached officials within the UFC. We’re now hearing more about the promotion’s big plans to hold events here this summer.

Las Vegas is Set as the UFC 264 Location

The UFC was the first major sports league to resume its operations after the mass shutdowns back in March of 2020. Initially, the promotion faced a huge amount of criticism for holding events. As time went on, many of the country’s biggest sports leagues followed their model.

The UFC hasn’t slowed since. Over the past year, it’s held events throughout the US and in Abu Dhabi. There have been some major hiccups along the way. Overall, however, the UFC has succeeded and is more popular now than ever before.

Many fans have been eagerly waiting on news of Conor McGregor’s return. The Irish star was knocked out by Dustin Poirier in January and has been preparing for another fight against him. This week, UFC President Dana White revealed the UFC 264 location to his followers on social media. The big fight will be taking place at the T-Mobile Arena in Las Vegas on July 10.

Check out the big announcement below!


This news comes shortly after Governor Sisolak’s reveal that Las Vegas will soon be fully reopening. Dana White has been asserting that he would begin holding events again as soon as possible. It now appears he is finally ready to pull the trigger here.

UFC 264 is likely to be the biggest MMA event of 2021. It’s set to be headlined by the trilogy between Conor McGregor and Dustin Poirier. The undercard is likely stacked as well with exciting matchups.

Tickets for this event are set to go on sale this week. Most expect them to completely sell out within just a few days. We’ll be sure to offer more information on this massive bout over the next few weeks!

Atlantic City is Set to Host MMA Events Soon

Las Vegas is far from the only city to struggle economically since last year. This major casino hub saw record-low revenue figures over the course of 2020. Like Las Vegas, it also seemed to be recovering right now.

Tourism numbers here are beginning to increase. The casinos here are expanding their operating hours and capacity limits are expanding. Many expect a successful summer for the East Coast’s biggest gaming hub.

In July, Atlantic City will be the host city for the upcoming PFL season. The Professional Fighters League has grown to become one of the biggest MMA promotions in the US. Its 2021 season is shaping up to be its biggest in history.

This entire season will be held at the Ocean Casino Resort. This is one of the biggest and most popular gaming venues in the city. Not long ago, news broke that the Ilitch family had agreed to purchase a major stake in this property.

There is a lot happening in Atlantic City right now. It wouldn’t be a shock to see similar measures here to what is being implemented in Las Vegas. We’ll be sure to offer more information on the revenue figures here as the year goes on.

Are you excited to hear about the UFC 264 location? Do you plan on seeing this fight card live? Let us know in the comments section below!

Expanded Sports Betting Bill Filed in North Carolina

North Carolina Flag
North Carolina just launched sports betting in the state. Now Senators want to expand the bill, allowing online sports betting to take place in the Tar Heel state.

Last week, Senators Paul Lowe Jr., a Democrat from Winston Salem and Republican Jim Perry of Kinston filed Senate Bill 688 which would legalize online and mobile sports betting in the state.

Senate Bill 688

Senate Bill 688 would allow the North Carolina State Lottery Commission to issue gaming licenses to at least 10 online gaming operators but not to exceed 12. These licenses would allow the operators to accept online bets on both professional and collegiate sports, esports, and amateur sports such as the Olympic games.

Application for license would cost $500,000 although the amount would be refunded if the applicant is not approved. The permit would be valid for five years after which, the operator will be required to pay another $100,000 for the next five years. Operators will be required to remit 8% of adjusted gross revenues as state tax.

Although the bill is focused on North Carolina online sports betting, it also allows owners of sports facilities that hold professional events and can accommodate at least 17,000 spectators to have computer betting facilities either inside the sports venue or anywhere within a quarter-mile of the facility.

First NC Sportsbook Opened in March

North Carolina passed in 2019 a legislation that allowed the state’s Native American tribes to open casinos in their jurisdiction. That resulted in the Cherokee Band of Indians to partnering with William Hill to put up retail sportsbook locations in their two Harrah’s themed casinos in the state. These sportsbook opened last month as the first in the state.

The ongoing Kings Mountain Resort project of the Catawba Indian Nation will also be allowed to establish their own retail sportsbook once the casino commences its operations.

Under Senate Bill 688, these tribal casinos are also permitted to join North Carolina Sports betting activities, without counting as one of the 10-12 online sports betting operators allowed under the legislation.

Maryland Sports Betting Bill Moves One Step Closer to Passage

Sportsbook Board Image Cut Into Closeup Image of Man Working on Laptop

Maryland’s Senate passed an amended version of the House’s Maryland sports betting bill via voice vote on Thursday morning, moving the state’s sports betting bill industry one step closer to becoming a reality.

While the senate already passed the bill, they will still have to take it to a roll call vote to have the numbers on record before sending it back to the House for a concurrence vote due to the amendments made by the Senate.

Amended HB 940

House Bill 940 was originally passed in the House on March 11. That draft provided for a total of 37 licenses within three areas of the market. However, the Senate chose to amend the bill and include no cap on mobile sportsbooks or Class B licensing, which includes any number of retail locations. The amendment also called for the prioritization of giving licenses to women and minority businesses.

The Senate also set the tax rate for Class A operators to 15% of gross gaming revenue as compared to the tiered proposal by the House. As for Class B Maryland sports betting operators, the tax rate is 13%. Application fees for licenses were priced at $2M with a renewal cost of $500,000 for Class A licenses and $1M in application fee plus $300,000 in renewal for Class B licenses.

What’s Next for HB 940?

The Maryland sports betting bill now moves to a third reading, likely on Friday, and then it will be sent back to the House for for a vote on the latest draft on the measure. Time is of the essence for HB940 as the General Assembly ends their 2021 session on Monday. If the bill is passed, Maryland sports betting could go live before the start of the 2021 NFL season.

Maryland sports betting stands to become the largest and most competitive sports betting regulated sports betting industry in the United States with no limit as to the number of legal Maryland sports betting operators. Maryland is known as the Free State and if this Maryland sports betting bill is approved, the state will live up to its nickname

Maxim Enters Sports Betting Industry via Partnership With Carousel Group

Odds Board and Money

Lifestyle brand Maxim is venturing into the sports betting industry by partnering with the Carousel Group.

The global strategic partnership will be called MaximBet which will encompass a market-leading sports betting and casino website at It will also be available to Android and IOS users in a betting app that will allow its users to bet on sports and casino games all over the world.

Said Daniel Grazier, the CEO of Carousel Group:

“Maxim has established itself as a preeminent lifestyle brand over the last 25 years, and with Carousel’s strong experience in the online betting space, together we will be able to establish a powerful new gambling brand.”

Getting Early Market Shares

With the sports betting industry booming in the United States, sportsbook companies have been partnering with sports teams, casinos, and other companies just to get the early market shares. For Carousel, tapping Maxim’s vast audience base is their way of marketing their product.

According to marketing agency Direct Action Media, Maxim is the third-most circulated men’s lifestyle magazine in the United States, behind only Men’s Health and GQ. With seven annual issues read by more than 1.4 million and a subscriber base of 250,000, Maxim has the huge network to give Carousel a big potential market.

Owners of the Brand

The Carousel Group was established in 2017 as an iGaming and sports betting company. The Carousel Group entered the U.S. market last year and has secured market access to four states. It’s most popular brand is which launched in Colorado last September.

Last February, Carousel entered into an agreement with Caesars Entertainment to help it provide access to three other states. Pending the required regulatory approvals, the pact with Caesars will allow Carousel to operate in Indiana, Iowa, and New Jersey. It announced a $50M funding round from xSigma Entertainment Limited which will be used to place MaximBet into states with legal sports betting and online casino games.

In-Person Registration for Sports Betting Accounts in Illinois is Now Required

Man on Laptop With a Sportsbook Board and Football Stadium

Illinois Gov. J.B. Pritzker has recalled an order that allowed online registration for Illinois sports bettors. According to a statement from the governor’s office, the suspension of in person sports betting registration is “no longer needed”:

“Illinois is currently in phase four with vaccination rates rapidly increasing and casinos around the state have reopened with safety guidelines in place, so the suspension of in person sports betting registration requirements is no longer needed.”

Giving Land-Based Casinos a Head Start

The Illinois sports betting law, signed by Pritzker in 2019, was written with the in-person registration requirement in order to give land-based casinos a headstart over online gambling giants FanDuel and DraftKings. But when the COVID-19 pandemic struck last year, Pritzker issued an executive order allowing Illinoisans to register online because brick and mortar casinos were ordered closed.

When these casinos re-opened in July, Priztker ended the provision. However, after an uptick in COVID-19 cases in the state, he once again allowed online registration. Last Sunday, the governor’s office issued a statement saying online registration is “no longer needed” and that in-person registration will be required before one can place a sports bet in Illinois.

Putting the Brakes on Illinois Sports Betting

Industry analysts were quick to say that Pritkzer’s new order “puts the brakes” on a fast growing Illinois sports betting market that could’ve easily make it as among the Top 5 in the industry. Legal Illinois sports betting fetched more than $1.6B in bets since its launch in March 2020. These bets have given the state more than $28M in tax revenues.

DraftKings and Fanduel, which held 72% of the total market during the month of January, were quick to tie up with casinos and racetracks to avoid delay. Although this latest move by the governor will not knock off either FanDuel or DraftKings from their lofty places, their inability to register new users could hinder their growth.

A Premature Move?

However, Pritzker’s move may be a premature one as COVID-19 cases are currently on the rise in Illinois. According to the Illinois Department of Health, the number of new cases daily has reached 2,000 for every day since March 24th, with the number of hospitalization cases also increasing.

Officials in Cook County, the largest in the state, said that they have over 600 new cases of COVID-19 in their jurisdiction alone, According to Cook health official Dr. Rachel Rubin, the state could be entering another phase of a “surge” in COVID-19 cases.

Breaking: McGregor vs. Poirier 3 is Official for July 10

McGregor Vs Poirier 3

It’s finally official. On July 10, two of the best and most exciting lightweight fighters in MMA will meet in the Octagon for the third time. The contracts for McGregor vs. Poirier 3 have now been signed and the fight is on!

This will likely be one of the biggest fights in UFC history. Both of these men hold a knockout win over the other and it’s anyone’s guess how the trilogy will play out. Today, we’ll break down the details of this upcoming clash.

Let’s get into it!

UFC Events Will Soon be Held in Front of Sold-Out Crowds

The last UFC event to be held in front of a major audience took place all the way back in March of 2020. For months, all of the promotion’s events have been closed to the public. Only a few have allowed in a limited number of spectators.

This was only going to last for so long. UFC President Dana White has been adamant that returning to normalcy was the promotion’s top goal. He continued to tell the media it was only a matter of time before an event was held in front of a live, sold-out audience. In the meantime, most events have been held at the Apex Center, not far from the Las Vegas Strip.

It now seems that time has come. Not long ago, White revealed that UFC 261 would be held at the VyStar Veterans Memorial Arena in Jacksonville, Florida at full capacity. Today, news broke that tickets for this event sold out within minutes.

This is something of an experiment for the promotion. Obviously, White and other officials within the UFC are already receiving serious backlash. It may not be long before other major sports leagues begin following suit, though.

It’s an interesting time for the sport. The UFC has been growing in popularity lately and has been announcing massive fights to take place over the next few months. That includes the rematch between Kamaru Usman and Jorge Masvidal taking place on April 24 at UFC 261.

A huge number of fans have been asking about the trilogy fight between Conor McGregor and Dustin Poirier. This week, we finally heard more about when this matchup will be taking place!

McGregor vs. Poirier 3 is Now Official for July 10

Conor McGregor’s rise up the UFC between 2013 and 2016 was nothing short of legendary. The young Irish striker came into the promotion relatively unknown amongst most fans and quickly became one of the most popular sports figures on the planet. Inactivity cost him, though, and he’s only fought three times since 2018.

Dustin Poirier’s journey in the UFC hasn’t been quite as flashy. Rather than a quick move up the rankings, the Louisiana native put his head down and took on every single challenger that came his way. He faced some tough losses but continued to press forward and eventually captured the interim lightweight championship of the world.

McGregor and Poirier were booked to compete for the first time back in 2014. Conor went on to win via knockout in the first round in a fight that many believe catapulted him into superstar status. They fought again this past January and Poirier got revenge with a second-round knockout victory.

The trilogy fight was almost immediately agreed to. Negotiations between all parties have been ongoing for months. Today, news finally broke that McGregor vs. Poirier 3 will officially take place on July 10! ESPN’s Ariel Helwani broke the news. Feel free to check out his Tweet below.


This is the fight that everyone wanted to see. The next UFC lightweight title bout has already been booked. It would make sense to see the winner of this contest fighting the winner of the title fight later this year.

The location for McGregor vs. Poirier 3 has not yet been revealed. It seems highly likely that it will take place in front of a sold-out arena, though. A stadium in Texas isn’t out of the question considering the magnitude of this bout.

Now is the perfect time to break down the odds for this incredible matchup.

Here’s How to Find the Best Odds on the McGregor-Poirier Trilogy

As the popularity of MMA grows, the popularity of betting on this incredible sport does, as well. There are now a huge number of fantastic online sportsbooks offering odds on the UFC. Perhaps the best is BetOnline.

This site has been operating in the US for years and is known for offering a wide range of odds for MMA events taking place around the world. Incredibly, this site is already offering odds for McGregor vs. Poirier 3. Many are surprised to see where these two lightweights stand with the oddsmakers.

Despite the results of their last bout, Conor McGregor comes into this fight as the -140 favorite. He is an expert striker and claims to have learned a lot in the second fight with Poirier. If he can make a few adjustments, this is a fight he can walk away from as the victor.

Many fans were writing Dustin Poirier off prior to his rematch with McGregor in January. He didn’t let the underdog status get to him, though, and handed McGregor the first KO loss of his MMA career. He’s listed as the +120 underdog to win the trilogy fight on July 10.

The UFC will likely stack this entire event with exciting matchups. All eyes will be on McGregor and Poirier leading into fight night. This is one of the biggest bouts in UFC history and it will be fascinating to see how they stack up against one another. Stay tuned for more news on this bout over the next few months.

Are you excited to see McGregor vs. Poirier 3? How do you see this trilogy fight playing out? Let us know in the comments section below!

Legal Georgia Sports Betting Dies on House Floor

Closeup of Man Making Sports Bets on His Phone
Legal Georgia Sports Betting died at the House Floor on Wednesday, after failing to make it through the state General Assembly.

The legislation would have legalized betting on the 2022 ballot, allowing Georgia residents the deciding votes. However, because of the controversial election reform bill signed by Gov. Brian Kemp, state democrats blocked a number of bills, including the two sports betting bills in protest of the election one.

Two Pieces of Legislation

Georgia senators approved two pieces of legislation, SB 135 and SB 142 last March 5th and sent both to the house. SB 135 proposed a change to the state constitution to legalize mobile sports betting. Such constitutional change needed a two-thirds vote in both legislative chambers and public approval in a statewide vote.

SB 142 meanwhile, would have placed the Georgia Lottery Corporation in charge of regulating legal Georgia sports betting. At least six mobile sports betting operators would’ve received licenses under the legislation with each one paying a $100,000 annual licensing fee and remitting 20% of their revenues to the state.

Politics Ended the Legal Georgia Sports Betting Bill

Originally, the legal Georgia sports betting bill had bi-partisan support. But after Gov. Kemp signed a bill that reduced voter rights in the state, the Democrats withdrew their support for the legal Georgia sports betting bill. And despite the majority controlling the Georgia House 103-76, the matter requires a constitutional amendment, which needs a two-thirds vote.

While the legal Georgia sports betting bill died without action, the legislature ended its 2021 session spending the final parts of the day discussing the state budget. Among the bills that made it through were the rewrite of the citizen’s arrest law, a human trafficking bill that allows victims or state officials to file civil case against illegal traffickers, and the controversial election reform bill that added a new restriction to mail voting. As for the legal Georgia sports betting bill, it will have to wait to be revived in 2022 during the second-year of the General Assembly’s cycle.

theScore Gains Access to Illinois Market via Caesars Entertainment

Person Browsing a Sports Betting Site on a Tablet
A deal with Caesars Entertainment’s Harrah’s Joliet Hotel and Casino has given Canadian-based betting operator Score Media and Gaming Inc. access to the Illinois sports betting market. Although theScore still needs to get the necessary regulatory approval from the Illinois Gaming Board, the company expects to start accepting online sports bets via its theScore Bet online sportsbook during the second half of 2021.

Said John Levy, chairman and chief executive officer of theScore:

“Gaining market access to Illinois is a significant development that will bring our award-winning mobile sportsbook to one of the most populous states. Caesars is a giant in the casino-entertainment industry and we’re thrilled to have reached this agreement to extend theScore Bet’s footprint into another key new market.”

Ten-Year Partnership

The partnership is initially valid for 10 years but is renewable, at the option of Score Media and Gaming Inc. Under the agreement, Caesars Entertainment will also reimburse Score Media and Gaming Inc. with certain costs and licensing fees.

The deal also provides that Caesars Entertainment will receive a percentage of the revenue from theScore Bet’s Illinois sports betting operations. That amount is subject to certain annual minimum guaranteed amounts.

theScore Scores Access to a Fifth State

By joining the Illinois sports betting industry, Score Media and Gaming Inc. now has access to five different states in the U.S. Currently, the Canadian sports betting operator is live in New Jersey, Colorado, Indiana, and Iowa. Using its homegrown theScore Bet mobile app, theScore provides cross-state experiences for sports bettors as it expands across the United States via a single mobile app.

Score Media and Gaming Inc. operates theScore which is one of the most popular sports media apps in North America, delivering its user fans personalized live scores, news, stats, and betting information. The company launched its sports betting app theScore Bet on September 3, 2019, becoming the first media company in North America to operate a sportsbook in the United States.

Wyoming Sports Betting Bill Gets Legislature Approval

Closeup of Man Making Sports Bets on His Phone
A bill that would legalize Wyoming sports betting has been approved by the state Legislature and will now head to the office of Gov. Mark Gordon for final consideration.

House Bill no.133 directs the Wyoming Gaming Commission to regulate legal sports betting. After barely making out of the House earlier this month on a 32-28 vote, it gained the final approval from the Wyoming legislature via 24-5 vote. Under the approval, the Commission has until September 1st to promulgate the rules and regulations covering the industry.

Per Sen. Jeff Wasserburger, co-sponsor of the bill:

“(The bill) tries to stop the black market that is taking place now, put consumer protections into the bill, and then allow people in Wyoming … to place bets. Then it has a 10% tax on that bet.”

Protecting Customers

Proponents of the bill argue that since sports betting is already happening in Wyoming via unregulated online websites and betting apps, state officials might as well provide oversight over the industry to protect customers. The proposal also outlines the fees for operators who wish to engage in legal Wyoming sports betting activities, including a 10% tax revenue from online sports bets made.

Although the Legislative Service Office said that it was tricky to estimate how much the 10% remittance of gaming revenue could bring to the state, the Wyoming Gaming Commission estimates that the industry could be worth more than $449M in total sports bets per year which would mean some $500,000 in tax revenues for the state.

Narrowly Advancing in the House

After it was initially defeated, the HB 133 narrowly advanced in the House on a reconsideration vote. House lawmakers had a lengthy debate on the proposal, with opponents raising concerns about gambling addiction that might accompany the legalization of sports betting. The legislation would direct $300,000 of state tax revenue generated from legal Wyoming sports betting to the Department of Health to provide resources for the treatment of gambling addiction.

With the bill clearing the House and Senate, it will now head to the desk of Gov. Gordon. Gordon will have three days to either sign the bill into law or return it to the legislature with his veto or it will pass into a bill without his signature. The Republican governor has not taken a firm position on the wagering bill which was championed by fellow GOP policymakers.