Hard Rock International is having an extremely busy year. This major US casino company has been expanding across the US, opening venues in several new states. The Hard Rock Sacramento Hotel & Casino is now open and from what we’re heading, it’s a major hit with locals.
California is no stranger to casinos. Hope is that this new venue helps to capture the Sacramento market. Let’s look at what this exciting new gambling establishment has to offer.
California Continues to Expand its Casino Industry
California isn’t necessarily thought of as a US gambling hub. That’s a little surprising, considering the massive number of gambling venues here. Since the 90s, Native American tribes in this state have been opening casinos in California.
This is thanks to the Indian Gaming Regulatory Act, which was passed by the US Supreme Court in 1988. This set of laws allows tribes to operate brick-and-mortar casinos on sovereign land. Today, more than half of all the tribes in this state now own and operate gambling establishments.
There are a huge number of casinos now spread around the entire state. Amazingly, tribes are continuing to construct and open new venues. These casinos help to generate massive revenue earnings for the state government. Many great online casinos in CA are available here, as well, yet none of them are regulated by the state.
California is also showing some interest in the newly-emerging sports betting industry. Since May of 2018, every state has been granted the option to legalize sports betting. Many believe that in time, this form of gambling will be allowed in the Golden State.
This week, one of the biggest and most profitable casino companies in the country opened a new casino in Northern California.
Hard Rock Sacramento Finally Opens to the Public
As we’ve already mentioned, officials within Hard Rock International has been working hard this year. For months, this company has been preparing to open a new gambling venue in Wheatland, in the Sacramento area of the state. Construction has finally concluded and the Hard Rock Sacramento venue is now open to the public.
According to multiple reports, this $450 million casino is already proving to be successful. It features several four-star restaurants, multiple bars, and 100 pieces of museum-quality rock and roll collectibles.
As of now, Hard Rock Sacramento offers its guests 1,500 slot machines, 57 table games, and a host of other fun gambling options. There’s also a massive entertainment venue now open here with major acts such as Def Leppard set to perform this week.
With more than 40 casinos in the area, this casino will have its work cut out. Competition in the California tribal casino market is extremely strong. It’s clear, however, that Hard Rock International feels this will be one of the most popular gambling venues in the state.
“People know the brand and we really think that will allow us to grow the market, bring people in from all over the region and bring people on from the western part of the United States,” said President of Hard Rock Hotel & Casino Sacramento Mark Birtha.
Hard Rock International Pushes for Overseas Expansion
Today, many of the biggest US casino companies are pushing hard to open venues overseas. Asia, in particular, is becoming a hotbed for casino gambling. Soon, Japan and the Philippines could be considered some of the biggest casino markets in the world.
Hard Rock International is now working hard to open a gambling venue in Japan. Officials within the company claim they’d like to open a venue in either Okaka or Yokohama. Only three casino licenses are being handed out in this country.
The Las Vegas Strip is also starting to look more appealing to Hard Rock International. Jim Allen, CEO of the company, told the media that purchasing a property on the Strip is “certainly a possibility.”
For now, however, the company is content to keep opening venues in other parts of the country. Hard Rock Sacramento is up and running and many seem to be flocking here.
Stay tuned for more US casino news over the next few weeks!