Caesars Entertainment has announced they are preparing for sports betting in New Jersey and Mississippi by partnering with Scientific Games.
On Monday, Caesars Entertainment announced a new deal with Scientific Games as they prepare to offer sports betting in the state of New Jersey. The goal is to roll out sports betting offerings in the state via Bally’s and Harrah’s gaming venues. Both have temporary sportsbooks already and have launched the option this week. Caesars is also prepping for sports betting in Mississippi to begin this week.
In a press release, CEO and President of Caesars Entertainment, Mark Frissora, commented that the recent decision by the Supreme Court allows the company to expand their sports betting offerings both digitally and mobile in new markets. The CEO commented that the company recognizes the exciting new experiences that customers expect and that is why they continue to offer new products via the mobile and digital platforms as well as within their properties.
As competitors began to announce who they would be working with when it came to sports betting Caesars remained quiet. The silence of the brand seems to have been taking place as they tried to find the best partner to begin offering such wagering options. With the new partnership, Caesars sportsbooks will be powered by OpenBet, the digital arm of Scientific Games. OpenBet will be providing players of Caesars with intuitive and sleek solutions.
CEO and President of Scientific Games Barry Cottle commented on the partnership as well by stating that they are thrilled to be working with Caesars to help bring about the best-in-class sports wagering opportunities for their players. With OpenBet, Caesars will have an open platform and end-to-end product suite that will deliver flexible solutions. According to the CEO, the platform has proven success by being able to manage the largest share of the world’s online bets, with over 2 billion placed annually online.
Caesars is certainly ready to begin their foray into sports betting in New Jersey and Mississippi. According to multiple news outlets, the Wild Wild West Casino began offering a sportsbook at Bally’s on Monday. Harrah’s goes live with their sports betting today. A retail sportsbook is still in the works, but Caesars has yet to provide details on this option.
Caesars has plans to launch a mobile application which will be titled Caesars Casino & Sports. The app will be quickly introduced by Caesars in New Jersey and Mississippi to be able to provide a mobile option to customers.
The NJ Division of Gaming Enforcement set a deadline of July 16th for operators to submit their bids for sports betting services. Operators seemingly waited until the last minute to be able to fill out the appropriate paperwork. Caesars Entertainment was one of the operators who waited until the last minute to file.
The goal of the deadline was to give operators plenty of time to have their paperwork in order and authorization given to begin offering sports betting services before the upcoming football season. The NFL season begins on September 5th, so those who are ready will be able to offering wagering at the busiest time of year.
For Caesars Entertainment, the company plans on spending the next few months building the facilities needed to create a world-class betting experience as found in their properties in Nevada. Despite not having the full facilities on offer, Caesars still will be able to provide a quality wagering experience for their visitors to New Jersey as well as Mississippi properties.