Caesars Entertainment, through its sports betting arm Caesars Sportsbook, signed a multi-year sponsorship agreement with the Louisiana State University (LSU) last Friday, inking a deal which is a first for a Southeastern Conference school to enter into such a pact.
Said LSU Athletic Director Scott Woodward in a news release:
“LSU has always taken pride in providing fans with unique, innovative, and world-class experiences, and our new partnership with Caesars Entertainment will do just that. We share a clear vision of how athletics and entertainment can come together to enhance the fan experience and we are excited to join with Caesars to make that vision a reality.”
LSU did not disclose the specifics of the deal but according to industry sources, it is a “seven-figure deal.
Official Gaming and Sportsbook Partner of LSU Athletics
As the official gaming and sportsbook partner of LSU Athletics, Caesars Sportsbook will get naming rights for the new Caesars Sportsbook Skyline Club at Tiger Stadium. Caesars will also get signages throughout Death Valley starting last Saturday’s home game against Central Michigan.
The gambling company will also get additional signages throughout the sports venue as well as a signage at the Pete Maravich Assembly Center where the school hosts its basketball games and the Alex Box Stadium where Tigers’ baseball plays its games.
The deal also calls for the Caesars Sportsbook logo appearing in the Tigers’ mobile sports App. Caesars is also committed to establishing an annual scholarship fund to support deserving LSU students from Louisiana.
Committed to Louisiana
Caesars Entertainment has been busy expanding its business in the Louisiana area. There are current plans for a massive $325M renovation that will transform Harrah’s New Orleans to Caesars New Orleans. This upgrade includes a new 340-room hotel tower above the existing casino valet porte cochere and additional development on the presently unoccupied second flor of the casino.
Similarly, the company is gearing up for a large-scale expansion that will turn Capri Casino in Lake Charles, Louisiana to the Horseshoe Lake Charles. The gambling company also recently bought the naming right to the Superdome which is the home field of the NFL’s New Orleans Saints after the venue’s deal with German automaker Mercedes Benz expired during the summer.
Most recently, Caesars also signed a deal with the publication NOLA.com to to become its exclusive sports betting partner and official odds provider. The agreement will provide betting content from Caesars as well as a weekly prop bet for NOLA.com readers, and special promotions with odds boosts.