Caesars Entertainment Corp. announces new parking plan to begin in December to include paid valet and self-parking options, something that guests will not be too fond of.
In the past, a big appeal to visiting Las Vegas casinos was free parking. Gamblers love freebies as it allows one to use more money on playing games such as blackjack or craps. However, this year, has seen a change in the way casinos offer parking with MGM Resorts International being the first gaming company of the state to begin charging customers for parking. Players were not happy about this announcement and many vowed not to visit MGM properties. Now it seems that Caesars Entertainment Corp. has followed suit and will be launching a new parking initiative by late next month.
Changes to be Made
Caesars Entertainment Corp. will be starting a new paid valet and self-parking campaign beginning by late December that will be similar to what MGM Resorts did earlier this year. In a statement, the Caesars company announced that the program will not include the Rio, which is located off the Las Vegas Strip. The parking program will begin at The Linq Hotel and Harrah’s late next month and valet parking services will be a paid choice only. An exact date for the changes has yet to be announced.
As far as self-parking is concerned, both Harrah’s and the Linq will offer free options until the self-parking equipment is installed. Other properties owned by Caesars will also use the parking program but the time frame for installation is unknown. The paid parking will have an out for locals. Anyone who lives in Las Vegas will be able to show their identification to park for free. Loyalty members of Total Rewards who have a platinum rating or above will be able to park for free as well. Such members of Total Rewards will also be offered free valet parking.
Why Change Now?
According to Caesars, the change was decided upon to be able to improve the parking experience for guests as well as locals and members of the Total Rewards program. The company has stated that hotel guests are having a hard time accessing valet service as well as finding a parking space in the self-parking areas.
Caesars Entertainment President of Hospitality, Bob Morse, stating that guests who stay with Caesars properties and game and shop at the resorts have stated that parking spaces and valet services are becoming scarce. The company believes that the new implementations will help including the investment of LED parking guidance systems.
The new parking guidance systems will be put in place at Paris Las Vegas, Flamingo, Caesars Palace, Bally’s and Harrah’s. Guests will be able to determine if self-parking spaces are unoccupied or occupied. The price of such technology has not been revealed by Caesars.
MGM properties implemented similar changes a few months ago with a $10 parking fee maximum per day or an $18 charge for valet per day. Locals are exempted with a valid driver’s license plate as well as certain MLife rewards program members. MGM had estimated that they would see at least $90 million in revenues from the paid parking changes. The company did have plans to reevaluate the parking program by the end of December.
The money earned from parking would be going towards creating a new parking structure with 3,000 parking spaces, at a cost of $54 million. The company also will use around $36 million to invest in upgrades to the parking facilities they currently use as well as provide enhancements.