Summary: Just hours before the NFL season began, Caesars launched their online sports betting app in New Jersey.
Over the past few months, sports betting has been booming in the United States. After the US Supreme Court decided to rule in favor of New Jersey in their case taking on the Professional and Amateur Sports Protection Act, sports betting began a reality for every state in the nation. Lawmakers worked quickly to launch services, especially with the NCAA and NFL starting in September. New Jersey was one of the first states to begin offering services, with one operator launching online services just hours before the NFL season began.
Let’s Get Started
Once sports betting was a reality in the states, existing gaming operators in every state began to look for partnerships and licensing opportunities to get started. Because the legality change took place in May, states had time to get the ball rolling with activity before football season began. In the US, football is the most popular sport, considering both the NCAA and NFL. The goal of each state that had passed legislation for sports betting was to get started before the two football seasons began.
The NCAA actually kicked off last weekend with several New Jersey operators already offering services. However, Caesars had yet to launch their online option. The NFL kicked off their season last night with the Philadelphia Eagles taking on the Atlanta Falcons. Just hours before the game began, Caesars launched their new online sportsbook platform.
The application was ready just in time to launch before the NFL season officially kicked off. The app provided by Caesars is powered by Scientific Games, and the launch marks the 6th online/mobile option to launch in the state within the last five weeks.
Caesars NJ actually added their sportsbook to their existing online casino app, which can be downloaded via Android and iOS devices. Gaming can be accessed via app as well as mobile browsers.
The brand cut it super close to providing their app before the National Football League season began. Players should find the app offers smooth transactions from the very beginning, as the option is connected to the existing online casino. Players can use PayPal and/or credit cards to fund their sports betting transactions.
The application is also connected to Caesars Total Rewards program which allows players to earn rewards for their activity. The addition of the reward program access is sure to be an enticing factor for players as they want to be able to earn incentives while wagering from home or on the go.
The sports betting industry of New Jersey is continually growing. In the beginning, the industry included only a few retail sportsbooks. As football season drew near, more operators began a soft launch in preparation. By kickoff, eight land-based sports books had launched services. The option to offer sports betting is also no longer tied to just casinos and racetracks. Online options have now launched with DraftKings launching a sportsbook on the 1st of August followed by SugarHouse, playMGM, FanDuel and William Hill.
With sports betting in full swing, over the new few months, we should be able to see just how the new industry will impact New Jersey’s gambling environment. The beginning of NCAA and the NFL ensures that the state is about to make a nice profit with players having access to sports wagering now that their favorite teams will be in action.