Caesars Entertainment continues the nationwide rebranding of its casino properties. This time, Caesars is bringing the Horseshoe brand to Colorado by renaming the Isle Casino Black Hawk. The project will include some construction, but it is not expected to disrupt normal business at the casino.
The casino originally opened more than two decades ago. Currently, the casino is already operating under the Caesars brand. Guests have access to a wide variety of tables games, slots, and even a Caesars Sportsbook. There is also a hotel and multiple dining options on-site.
Isle Casino Black Hawk was acquired by Caesars Entertainment in 2020. After the rebranding is complete, Horseshoe Black Hawk will be the eighth Horseshoe casino currently owned by Caesars. The casino developer is also bringing the brand to Las Vegas, St. Louis, and other cities. So far, Caesars Entertainment has not announced plans for the neighboring Lady Luck Black Hawk casino.
The Horseshoe Brand Comes to Colorado
Caesars Entertainment’s decision to rebrand the Isle Casino is an obvious one. Recently, Caesars has been starting rebranding projections across the US. Along with the new brands, casinos also receive through renovations.
For the soon-to-be Horseshoe Black Hawk, the renovations should not disrupt the player experience. Caesars Entertainment has developed a system for renovations that has minimal impact on casino guests. Along with new signage, the casino floor will also be renovated and upgraded. Rooms at the hotel will also be upgraded with more contemporary amenities.
Even without the rebranding, the casino would likely need to undergo renovations. That is because other local casino owners, such as Monarch Casinos, recently refurbished their properties as well. The updates included in the rebranding process will help the casino stay competitive with the other gaming options in town.
How Did Caesars Acquire the Isle Casino?
The Isle Casino Black Hawk first opened in 1998 and has been a staple of the Black Hawk casino scene. Black Hawk is the largest gambling town in the Rocky Mountain State. In total, 18 casinos operate in the Colorado town.
Caesars Entertainment acquired Isle Casino and its sister property Lady Luck in 2020. The deal was part of Eldorado Resorts’ $17 billion takeover of the “old Caesars” brand. Now under the “new Caesars” brand, Isle Casino Black Hawk will be the first of the two casinos to be upgraded.
For now, Lady Luck Black Hawk will remain largely unchanged. However, guests can still access all of the benefits of a normal Caesars’ property. For instance, players can earn Caesars’ rewards points for staying and playing at the casino resort. They can also access the Caesars Sportsbook once the new betting kiosks are installed.
The Latest in a Long List of Caesars Rebranding Projects
The Horseshoe brand is legendary among casinos and bettors alike. Recently, Caesars Entertainment has been trying to revitalize the brand by bringing it to new markets. Currently, Caesars has five Horseshoe casinos operating across the US. However, plans have been announced to bring that total up to eight.
The rebranding effort is not limited to just the Horseshoe brand, either. Caesars has also expanded the Harrah’s brand to both Florida and Nebraska. A majority of the renovation projects have been to expand Caesars’ most well-known brands. However, it also rebranded a Harrah’s casino in New Orleans under the Caesars Palace brand.
Bettors in Colorado will soon get to enjoy all of the trappings of one of the most respected casino brands. Caesars Entertainment announced that it will be rebranding the Isle Casino Black Hawk under the Horseshoe brand. The accompanying renovations are not expected to disrupt the daily functions of the casino.
As part of the rebranding, the signage and furnishings in the casino and accompanying hotel will be upgraded. Also, Caesars Entertainment has plans to renovate the casino floor. Part of the renovations will include upgrading the poker room so it is more well equipped for the WSOP tournaments.
Isle Casino Black Hawk is just the latest in a long list of properties Caesars is currently renovating. Caesars is also bringing the Horseshoe brand to St. Louis and Las Vegas. They also have plans for expanding their Harrah’s and Caesar Palace brands as well.