BetMGM announced a partnership with the Las Vegas Stats and Information Network (VSiN) for a daily sports betting show starting next month. The show entitled “Betting Across America” will use the latest sports betting data and and analytics to provide expert betting commentary and insights from some of the most credible experts in the business.
Said BetMGM chief marketing officer Matt Prevost:
“VSiN has been a great media partner for BetMGM and we look forward to continuing to work with the VSiN team to produce engaging sports betting related content. By giving VSiN unprecedented access to BetMGM Sportsbooks, there will be no shortage of interesting story lines and excellent opportunities for betting enthusiasts and sports fans to get an inside peek.”
BetMGM recently got a $1B boost from the IAC earlier this month. The influx of new money is expected to help BetMGM increase its presence in the U.S. sports betting industry market and this TV deal with VSiN is seen as one of the first steps to achieving that.
Betting Across America
“Betting Across America” will be broadcast by VSiN will be broadcast live from the BetMGM studios in large sports betting markets across the country. Pending approval, it will air on weekdays from 3-5 pm ET/ 12noon-2pm PT starting August 31 and weekdays from 1-3 PM ET/10am-12noon PT beginning September 5th.
The show will feature BetMGM’s oddsmakers and experts who will be joined by VSiN’s top hosts including former NFL player and Las Vegas personality Mike Pritchard. Former NBC The Daily Line host Tim Murray and famed sports bettor James Salinas will also be among the VSiN personalities who will appear on the new show.
Aside from VSiN.com, sports fans and bettors can watch Betting Across America and VSiN’s other sports betting programs via Sirius XM, Comcast Xfinity, Sling TV, fubo TV, and RSN’s across the U.S. and Canada.
Sports Betting Going Mainstream
Since its legalization in the United States in 2018, Sport Betting has come a long way. Aside from new states following the lead of those before them, the sports betting industry has taken a major leap in 2020 and is going mainstream.
We have seen TV and sports betting provider relationships established recently. In January, Penn National Gaming finalized its purchase of Barstool Sports. CBS and William Hill formally announced their partnership in February.
Earlier this week, ESPN announced the opening of its Las Vegas Studio at the LINQ, where it will produce sports betting content in cooperation with Caesars Entertainment. Aside from moving its “Daily Line” show there, the collaboration is expected to come up with a new sports betting digital show this fall.