BetMGM is offering a unique sports betting experience to customers who are physically present inside a Buffalo Wild Wings restaurant in select U.S. states. Using geolocation technology, sports fans can access custom promotions and bets when inside a Buffalo Wild Wings restaurant in Colorado, New Jersey, Indiana, Iowa, Tennessee, and Virginia.
Said BetMGM Chief Revenue Officer Matt Prevost:
“Our partnership with Buffalo Wild Wings is incredibly innovative and allows BetMGM to redefine how fans enjoy sports. The introduction of geolocation technology to offer bettors a customized experience in a Buffalo Wild Wings location is a great example of what we’re able to activate through this groundbreaking relationship.”
At the same time, Buffalo Wild Wings also announced the launch of an in-bar channel dubbed as OT Odds Powered by BetMGM. The network will air on selected screens in participating sports bars nationwide. The channel will deliver sports betting contents such as live game odds, fantasy sports, and sports betting advice programs.
In states where mobile sports betting is legal, a new and exclusive feature called Blazin’ Bets is now offered within the BetMGM app. This new promo has curated boosts, bets, and parlays available through a customer’s personal device.
Picks and Props Upgrade
Buffalo Wild Wings’ free-to-play game Picks and Props, which is available via the company’s mobile app, also received an upgrade in its design. The new features include a parlay-style gameplay with new BetMGM elements. BetMGM odds can be used to make picks from any state where free-to-play games are legal. Major Prizes are awarded monthly while select winners will be inducted to the newly created BWW Hall of Fame.
BetMGM and Buffalo Wild Wings entered into a strategic partnership in 2019. The agreement was the first of its kind between a gaming provider and a national sports bar. Since its launch, there have been over 500,000 users who have played BWW and BetMGM free-to-play games.